We love to learn together
We are passionate to create a safe space for ambitious product people to practice and learn how to solve real problems and make an impact.
Catherine Louis
Co-founder
Scrum Trainer
Catherine Louis is a Certified Scrum TrainerTM, independent Agile coach, and co-founder of the #PoDojo, who lives in North Carolina. With over 20 years of experience in complex product development in both software & hardware, Catherine has previously led Agile transition efforts in top telecommunications firms and worked with North Carolina State University to conduct research on Agile Test-Driven development. She has conducted years of research and training on “building security” into your product, verifying that security protection mechanisms are in place and working before it’s too late. Catherine regularly speaks at Agile20XX conferences, is a lead for the “Working With Customers” track, and runs the AgileRTP meetup group, one of the largest Agile meetup groups in the US.
Stefan Haas
Co-founder, CEO
Product Coach and Trainer
Stefan Haas is co-founder and CEO of #PoDojo where we help people create sustainable products customers love. Stefan is passionate about teaching and coaching product people in lean and agile methods to solve real problems of customers. As CEO of the growing network of partners his main objective is to transform the company into a sustainable business. As coach he helps his clients to tackle complex product strategy questions, design an agile organisation, nurture an innovation culture, and establish an entrepreneurial leadership style that enables independent autonomous product and innovation teams to strive.
Doris Mampe
Principal Partner
Design Thinking Coach and Trainer
Doris Mampe works as an artist manager and Design Thinking coach, focusing on connecting creative and innovative processes with business. Doris is based in Berlin and has 15 years of experience in supporting contemporary artists to realize their full potential. Doris also has a proven track record in project management, and was in charge of developing a range of major exhibitions, as well as opera productions. In her function as manager of a renowned german artist she is responsible for his public relations, marketing and sales, as well as all stakeholder management.
Curiosity and enthusiasm for the creative process led her to practice Design Thinking. Since 2018 Doris works as a Design Thinking coach, helping organizations and companies develop user-centric and holistic solutions using Design Thinking and Scrum in the digital and analog fields.
Hannah Carlotta Kelbel
Partner
Design Thinking Coach
Hannah Koch is a researcher, inventor and coach. She has a passion for innovation and problem finding and a solid background in science, design and engineering. She has a MSC in Mechanical Engineering from RWTH Aachen University and is a graduate from HPI d.school for Design Thinking.
She works as a Design Thinking Coach and as a PhD researcher. Hannah combines knowledge from engineering and science with design methods and vice versa to help startups, companies and institutes to innovate through agile prototyping. With her knowledge she enables innovation along the supply chain, productions line and product development. On the academic side Hannah researches in her PhD at RWTH Aachen University the application of human-centered design for material science and engineering.
Hannah truly practices innovation through thinking with your hands and loves to enable others doing so.
Holly Mae Haddock
Partner
Creative Work Systems Coach and Counselor
Holly Mae Haddock is a Creative Process Coach based in Portland, Oregon. Holly has a BA in Art from UC Berkeley, and an MA in Counselling Psychology from California Institute of Integral Studies.
Holly uses her background in the arts, mental health, conflict resolution and organisational psychology to help people play creatively, collectively. In addition to providing therapeutically-informed personal coaching for vocation, leadership skills development and wellbeing, she specialises in team genius, coaching best practices for psychological safety, innovation, conflict, diversity and collaboration.
Since befriending Stefan and the #PoDojo team in 2013, Holly includes agile, lean, and design thinking methodologies in her repertoire of supports, to help creators innovate happily and well.
Jochen Ade
CTO
Jochen Ade is a technologist and innovator at #PoDojo. He blends his enthusiasm for innovative products with a solid foundation in digital technology and product development.
As CTO at #PoDojo, Jochen applies his technical know-how and strategic perspective to support technological progress. He focuses on utilizing AI and LLMs to develop digital products, combining his extensive experience in product development with his insights into the latest innovations.
Philip Baumann
Partner
Product Coach | Consultant
Philip is a systemic leadership and business coach with a background in digital product leadership. In the past 10 years, he's helped many leaders and practitioners to overcome challenges and achieve their professional and personal goals. He accompanies people on their journey to create a better present for themselves and the entire planet - with courage and solution-focus. He draws on many years of experience in agile product management and leadership as the former CPO of Ecosia. In his day to day he reads, writes and coaches on personal and career development as well as organizational development in the areas of new work, digitalization and sustainability.
Culture Hacking to find a better way
We met in 2012 at the Stoos Stampede in Amsterdam. The Stoos network was formed by a diverse group of twenty-one people with the intent of finding a better way of leadership in organizations. Catherine attended as a founding member of Stoos Stefan’s workshop about Culture Hacking, which combined artful interventions, design thinking and change. There they discovered they also shared a passion for lean agile product thinking.
Launching a safe space for product people to learn
In November 2012 they launched the first #PoDojo public workshop in Berlin with the goal of providing a safe space for product people to practice and improve their skills by playing hands-on with digital product innovation tools and processes. Since then the Product Dojo, (named after “Dojo” (道場), the Japanese expression which means a room to practice martial arts) has exemplified a social and experiential learning experience of agile product thinking and practicing with processes to deal with the complex nonlinear challenges of digital business models and product innovation.
Social learning: The art of creating products customers love
We believe that learning complex skills like product is a social task. From the groups of learners who joined the Product Dojo events in Berlin, a trusted partner network of highly experienced coaches sharing the passion for product, design, agile teamwork and innovation has emerged. Our partners bring complementary skills and deep expertise in the fields of Team Psychology, Personal Leadership development, Arts and Design Thinking. While teaching and coaching along with the growing community of hundreds of people who have joined the Product Dojo, we learn and share knowledge discovered on our evolving journey with the goal of improving our ability to create products customer will love.
Sustainable Product Development
We believe that creating customer value to support a viable business model isn’t enough in the anthropocene age. Climate change, accelerated species extinction and pollution of the planet are quickly becoming pressing issues. Product development is changing the world but cannot be unchanged. What is needed is a sustainable approach to business model and product innovation. We have included sustainability thinking into our learniggng journey and and support the 17 UN Sustainable Development Goals. From the increased awareness of sustainability new opportunity areas are emerging. We are constantly looking for ways to support initiatives that add real value. Here’s our GoSustainable Roadmap and please get in touch if you want to contribute.
