A small team with
outsized impact

We're a tight-knit group of product strategists, coaches, researchers, designers, and AI technologists united by a shared mission: transforming organizations toward product thinking that delivers what customers actually need. Our diverse backgrounds create a perfect blend of human intuition and technological innovation.

Our collective expertise

  • Product Leadership: Decades of experience guiding teams from vision to delivery

  • UX & Research: Masters at uncovering what users really want

  • AI & Technology: Experts in applying machine learning to customer understanding

  • Coaching & Facilitation: Skilled at transforming how teams work together

The Team

  • Stefan Haas

    Co-Founder

    Stefan Haas combines 30+ years of product experience with computational linguistics from the 90s. From developing machine learning algorithms at DFKI to guiding teams through transformation towards customer focus and lean innovation. Today he helps product teams integrate AI into discovery, turning customer feedback into actionable insights.

    LinkedIn

  • Hannah Carlotta Kelbel

    Female Leadership | Design Thinking | Intelligent Textiles

    Hannah is a researcher, inventor and coach and has a passion for innovation and problem finding. With her solid background in science, design and engineering she enables innovation along the supply chain and productions line.

    LinkedIn

  • Jochen Ade

    CTO

    Jochen Ade is a technologist and innovator. He applies his technical know-how and strategic perspective to support technological progress. He combines his extensive experience and technical know-how by utilizing AI and LLMs to develop digital products.

    LinkedIn

  • Marion Böing

    UX Designer and User Researcher

    Marion has been shepherding projects from inception to completion over the span of two decades. Working for global companies as well as NGOs she has honed a sharp intuition for creating digital solutions that captivate users with their simplicity and practicality.

    Marion Böing | LinkedIn

  • Philip Baumann

    Partner at PoDojo

    Philip is a systemic leadership and business coach with a background in digital product leadership. In the past 10 years, he's helped many leaders and practitioners to overcome challenges and achieve their professional and personal goals. He accompanies people on their journey to create a better present for themselves and the entire planet - with courage and solution-focus.

    LinkedIn

Ready to talk to us in person?

We are much looking forward to talking to you soon!