Who we are
to practice and grow product
creator super powers to make an impact by solving real problems of customers
Culture Hacking to Find a Better Way
Catherine Louis and Stefan Haas met in 2012 at the Stoos Stampede in Amsterdam. Catherine attended as a founding member of the Stoos network, formed by a diverse group of twenty-one people with the intent of finding a better way of leadership in organizations today. During Stefan’s workshop about Culture Hacking, which combined artful interventions, design thinking and change they discovered they also shared a passion for lean agile product thinking.
Launching a safe space for Product Creators
In November 2012 they launched the first #PoDojo public workshop in Berlin with the goal of providing a safe space for product creators to practice and improve their skills by playing hands-on with digital product innovation tools and processes. Since then the Product Dojo, (named after “Dojo” (道場), the Japanese expression which means a room to practice martial arts) has exemplified a social and experiential learning experience of agile product thinking and practicing with processes to deal with the complex nonlinear challenges of digital business models and product innovation.
Social Learning the Art of Creating Products Customers will Love
We believe that learning complex skill like product is a social task. From the groups of learners who joined the Product Dojo events in Berlin, a trusted partner network of highly experienced coaches sharing the passion for product, design, agile teamwork and innovation has emerged. Our partners bring complementary skills and deep expertise in the fields of Team Psychology, Personal Leadership development, Arts and Design Thinking. While teaching and coaching along with the growing community of hundreds of people who have joined the Product Dojo, we learn and share knowledge discovered on our evolving journey with the goal of improving our ability to create products customer will love.
Sustainable Product Development
We believe that creating customer value to support a viable business model isn’t enough in the anthropocene age. Climate change, accelerated species extinction and pollution of the planet are quickly becoming pressing issues. Product development is changing the world but cannot be unchanged. What is needed is a sustainable approach to business model and product innovation. We have included sustainability thinking into our learning journey and and support the 17 UN Sustainable Development Goals. From the increased awareness of sustainability new opportunity areas are emerging. We are constantly looking for ways to support initiatives that add real value.
Catherine Louis — Founder
Catherine Louis is a Certified Scrum TrainerTM, independent Agile coach, and co-founder of the #PoDojo, who lives in North Carolina. With over 20 years of experience in complex product development in both software & hardware, Catherine has previously led Agile transition efforts in top telecommunications firms and worked with North Carolina State University to conduct research on Agile Test-Driven development. She has conducted years of research and training on “building security” into your product, verifying that security protection mechanisms are in place and working before it’s too late. Catherine regularly speaks at Agile20XX conferences, is a lead for the “Working With Customers” track, and runs the AgileRTP meetup group, one of the largest Agile meetup groups in the US.
Stefan Haas — Founder
Stefan Haas is an independent agile coach and trainer for product development, innovation and change living in Berlin. Stefan utilizes a cultural hacker’s attitude and mindset to break rules to foster creativity and to find new ways to deal with the socio-technical complexity of agile transformation. He works with product teams and startups such as Wooga, Lotto24, brands4friends, MySugr, TUI and Daily Deal (formerly part of the Google family). Stefan is organizer of various Meetups in Berlin including: Agile Game Lab, Product Tank, and Culture Hacking. He is a regular speaker at events such as Global Scrum Gathering, StartupCamp, Scrum Day Berlin, Manage Agile Berlin and the International Conference on Lean Enterprise and Software Systems.
Holly Mae Haddock
Holly Mae Haddock is a Creative Process Coach based in Portland, Oregon. Holly has a BA in Art from UC Berkeley, and an MA in Counselling Psychology from California Institute of Integral Studies.
Holly uses her background in the arts, mental health, conflict resolution and organisational psychology to help people play creatively, collectively. In addition to providing therapeutically-informed personal coaching for vocation, leadership skills development and wellbeing, she specialises in team genius, coaching best practices for psychological safety, innovation, conflict, diversity and collaboration.
Since befriending Stefan and the #PoDojo team in 2013, Holly includes agile, lean, and design thinking methodologies in her repertoire of supports, to help creators innovate happily and well.
Doris Mampe works as an artist manager and Design Thinking coach, focusing on connecting creative and innovative processes with business. Doris is based in Berlin and has 15 years of experience in supporting contemporary artists to realize their full potential. Doris also has a proven track record in project management, and was in charge of developing a range of major exhibitions, as well as opera productions. In her function as manager of a renowned german artist she is responsible for his public relations, marketing and sales, as well as all stakeholder management.
Curiosity and enthusiasm for the creative process led her to practice Design Thinking. Since 2018 Doris works as a Design Thinking coach, helping organizations and companies develop user-centric and holistic solutions using Design Thinking and Scrum in the digital and analog fields.
The workshop is hands on – just like I expected it so see.
The mission of Zalando’s Innovation Lab “The Shuttle” is to establish a customer-centric bottom-up innovation culture and enable people with tools to innovate across the organization. The team behind “The Shuttle” helps entrepreneurial-minded people at Zalando who want to validate and move their ideas. We have hired the #PoDojo to introduce us to Lean Startup and Design Thinking for Business Model and Value Proposition Design. The action-oriented teaching style and deep knowledge of how to apply the tools helped us a lot so that the new thinking is now well accepted by our innovation coaches helping teams. They also use the tools in their daily work by mapping out how they as a unit create value for the organization and to launch a scalable learning program.
Zalando, Founder of Technology Innovation Lab (a.k.a. The Shuttle), Head of Innovation and Enablement at Zalando SE
I would recommend #PoDojo to anyone on their way to becoming a Product blackbelt.
Hands-on, practical, out of the comfort zone, it`s a journey!
HERE, a Nokia company
#PoDojo was a perfect way to work and share experience with people with different understanding on product ownership. 3 days of workshop and we have now a toolbox to unlock different situations.
It is a fantastic training to learn about and to apply tools in a lean and agile environment! Just do it, you won’t regret!
Get long lasting experiences from a highly motivated and highly skilled team of teachers!
I think you can’t get more inspiration in 3 days than in the #PoDojo.
Totally recommended. Full of practical tools that I can’t wait to apply in my daily work.
It was a great experience! It was nice to have an interactive class with lots of great projects and discussions.
Thank you for the new way of thinking! Go #PoDojo!
Those were three awesome days with tons of insights about the role of the PO and about myself! It is hands-on from start to finish. It was a great to experience this development process!
Catherine, Stefan & Jens are excellent trainers with in depth theoretical and practical experiences about generating and shape ideas that feeds into products. I highly recommend the Product Dojo training to organizations, big or small, Product enthusiasts, and managers.
VW Financial Services
Loved this course, learnt so much by actually doing the work. Stefan, Jens and Catherine are excellent coaches providing the support and teaching that I was looking for.
Talk to your customer, discover their problems and invent a product that relieves customers paint.
Great training, where you learn in a pratical and fun way!
After a series of rapid changes in our product development department in 2015 we have been facing a mismatch of outcome with stakeholder expectations within the development and product team behind the Bringmeister delivery service platform. With their empathy-based and solution-focused participative approach, Stefan Haas and Jens Otto Lange helped us navigate the complexity of making Bringmeister successful. After a few, high impact workshops they facilitated with the whole team and a very limited time invested we could re-create alignment of product development with the business strategy increasing team motivation, autonomy and ownership of responsibility.
Bringmeister GmbH, Geschäftsführer CMO
Fully packed 3 days, lots of info and practice, no boring sit and listen training.
Learned a lot about problem and solution exploration #designthinking #valueproposition #PoDojo
Being in a startup team often means high pressure and uncertainty. Both can be roadblocks for creativity and collaboration which is so crucial for success. The #PodDjo 1×1 was an eye-opening experience for me. It helped me not only to unfold my full potential under these difficult conditions but also to motivate others.
Streametric, Product Manager
Just feels right to do the Product Dojo!
#PoDojo Lean Innovator Dojo – Suprising experience on converting my idea into reality. Helping a research guy to learn to think in business model. Guide you towards the right direction.
What a great two day session! Received many new insights on how to adapt agile to my daily work! Thanks to the great trainers with lots of experience!
Very inspiring event with great dedicated people! Awesome.
Very experienced trainers and participants sharing first hand experiences of similar challenges and how they have overcome them.
If you are a product owner, do yourself a favour (or Christmas gift) by joining #PoDojo.
Fun, revealing, refreshing ….inspiring!
HERE, a Nokia company
The guys make a great job bringing the practical component to the lean startup theory! Thank you!
LineUpr GmbH, Co Founder
Intense. Great insights! Wow! Highly recommended.
It’s an intensive training for experienced product owners. I don’t know any other event which covers similar topics in a three day course.
Holly’s coaching sessions have given a new dimension to my perspectives, it has helped me to keep the prejudices and judgements aside and interpret conversations effectively and empathize when needed, these have certainly helped me in both professional and personal life.
Mann + Hummel Group, Lead Product Engineer
It is an intensive and really practical workshop and it solves the biggest problem: Really use the tools you have learned.
Thank you Catherine and Stefan for leading us one step further into the future! I had so much fun and so many insights in the workshop. Thanks to our Product Launchpad excercise I know now how a functional team should feel!
Thanks for the great informative and inspiring workshop.
Deutsche Post E-Post Development
Thanks for two precious days of input, creativity & inspiration!
Thanks for the inspiration, the mixture of hands-on and theoretical parts made the #PoDojo a very valuable experience for me. I loved the busy atmosphere and the vibe. I totally recommend #PoDojo to any PO.
The list is big. I’m impressed. I learned new tools, I got a better / deeper understanding about tools I already knew and I also got a much clearer vision about how different processes relate to each other.
Refresher on the job(s) of PO. Fun time and great exchange with other PO´s. Learning new methods and frameworks.
Hands on experience from day one on. Highly recommended for new as well as for experienced agile professionals.
You guys rock. You find a great balance between theory and practical sessions by listening to your group.
Thank you Stefan, as our facilitator and coach you contributed substantially in taking us as a team to the next level – and it was both, big fun yet productive and fruitful!
P.DVE, Leiter Geschäftsentwicklung
Three days packed to the rim with trying and experiencing first hand a wide variety of relevant tools and methods to be the best PO you can be. Challenging, fun, very engaging and inspiring.
Coming from different background and culture we started our start up journey togther with #PoDojo. We formed a great team shortly after our bootcamp started with help of our mentor Stefan Haas. The methodology and the tools he used brought everyone up to speed very quickly. It was interesting to see how fast you can develop your skills if you use right structure and tools. That’s was #PoDojo did in great manner. Such a great experience that helped me and the team to develop great skills for a successful future.
qlair powered by MANN+HUMMEL, CEO
Getting a solid theoretical base and being able to apply the concepts directly leads to very good results.
#PoDojo enabled our energy and creativity and moving us to incredible ideas.
Stefan can create an open and creative environment, perfect to enhance creativity and constructive discussions. Working with him was a huge jump in my skills and way of seeing production. Thanks!
Wooga, Game Designer
It works! Just try out the #PoDojo technique. It really works 🙂
Recently, I was part of a team to work on a project to deliver the product in 5 months, none of the team members had prior working/personal relationship. In this difficult situation, having almost 10h of one-to-one coaching with Holly helped me to identify many things in myself and other people’s need and rationale behind. Holly helped me with different techniques to understand the root cause of personal conflicts, reason of demotivation and individuals being non-committal to be as team. I am glad to have Holly as my personal coach, it really helped me to be successful in what I am doing now.
Mann + Hummel Group, Innovation Management, New Product Development
Relevant to the modern world!
The PoDojo was an amazing learning experience! Designing multiple products while applying concepts like Design Thinking & Lean Startup was a fresh experience!
A fun filled 3 day interactive and comprehensive workshop with an opportunity to learn and explore the Product Owner skills followed by roleplaying and implementation in a creative manner.
As User Exprerience Designer it was a great chance to get a deeper understanding of the Product Owner job so now I can integrate User Experiece Methods much better in our daily team work.
Unleashing creativity with passion and empathy to re-engage in innovation.
Leave your daily work behind and be open minded, this workshop will blow your mind!
Awesome experience full of hands on collaboration and continuous delivery. After three days you feel kind of upgraded.
Learning while having fun? It sounds like a trap! Intensive, engaging, very social!
Good Game Studio
Growing an entrepreneurial spirit is key to success of digital transformation at Axel Springer, a leading media company in Germany. The #PoDojo helped us to design the value proposition of a learning format to support talents to become innovators and change agents. We have used the value proposition design framework and an iterative approach to deliver a series of evening workshops teaching lean startup, business model and value proposition design as well as agile methods.
Axel Springer SE, Head of HR Marketing & Change Management
Super inspiring mixture of theoretical and practical experiences provided by an excellent and highly skilled group of coaches. Intense 3 days, but worth every minute. Thanks guys!
The workshop is an enabler for greater productivity in your company. Put it on your backlog!
Developers-on-Demand.com & DNA-print.de
Not only the content of the #PoDojo was a great thing to learn, but also the way you teached us the important things, the style you used to get us up to speed and keep us there. I love it! Thanks!
During this three day long training, I met fantastic people and practiced a lot of techniques which can help me every day to make my team more efficient and my product better. What’s more, the coaches answered a lot of difficult questions of ours and helped us to solve problems around our products.
It is highly productive and it is fun to do.
Atameo, CTO and Co-founder
Helped me to get an outside perspective on my daily job, which make me change some things.
Get long lasting experiences from a highly motiovated and highly skilled team of teachers!
It has been a great experience with great trainers. Highly recommended to ambitious Product Owners!
The training is a good mix of theory and practice. I learned tools and methodologies which I’m sure will improve my performance in my daily job. Plus, I had the chance to collaborate and have fun with great people with similar interests and challenges!
Thank you #PoDojo for the pitching coach and your overall attention. The video challenge was so much fun!
Be prepared to have fun, to do things that you never ever thought you are able to do, but be prepared with good shoes as there will be little sitting and more doing. And not to forget the most important #trusttheprocess :).
Great variety of exercises, continuous feedback from coaches & participants.
#PoDojo’s CSPO was an absolutely life changing experience I would recommend to anyone who is interested in managing people, leading projects or wanting to know how to work through tough ideas. Regardless of your experience level or current position this course is for you.
Great workshop, very action orientated and really valuable experience for our Startup.
The #PoDojo is a great opportunity to get in touch with other Product Owner which are facing mostly the same problem. Practicing the theoretic models helps enormous to learn them and understand their need.
An absolute must for each product owner.
If you want to learn about Agile, this training experience is a must. Be prepared for 3 days of the most intense learning experience you will ever have. Be open, go out of your comfort zone!
Unified Mobile Solutions
We’re a multicultural team of 5 people with different professional backgrounds selected by our company in order to found a corporate startup in Silicon Valley within 6 months. Coming out of organizational structures and now working in this innovative environment #PoDojo offered great support both for our business (Streametric.io) following the lean startup methodology and also individually in terms of personal development. Doing the right things at the right time is very critical for any startup and young businesses so I can highly recommend #PoDojo’s very competent team that will help you to develop your business efficiently and to grow with healthy team dynamics.
Mann + Hummel Group, Commodity Buyer
#PoDojo guided my team from Streametric and me in finding the actual problems of our customers. Our workshops helped the team to be more confident in testing and learning from failures, making it possible to build prototypes faster and increase their insights.
Streametric powered by Mann + Hummel, Lead