Who we are

Growing an entrepreneurial spirit is key to success of digital transformation at Axel Springer, a leading media company in Germany. The #PoDojo helped us to design the value proposition of a learning format to support talents to become innovators and change agents. We have used the value proposition design framework and an iterative approach to deliver a series of evening workshops teaching lean startup, business model and value proposition design as well as agile methods.

The workshop is an enabler for greater productivity in your company. Put it on your backlog!

Just feels right to do the Product Dojo!

I find this very useful that you can talk to someone who is not in your team about the possible challenges in the team and also personal things and do this confidentially. And Holly always has good questions to facilitate the discussion and makes me think things over from another perspective.

After three years of several recommendations, I finally had the chance to attend a Product Dojo myself. It is amazing what we have accomplished in such a short amount of time. The tight and timeboxed schedule, helped us concentrate and focus on core issues. Nevertheless, the time pressure caused a spark in creativity and resulted in a value-generating prioritization. The mix of attendees was highly diverse, which enabled great conversations and networking.

Thanks for two precious days of input, creativity & inspiration!

Hands on experience from day one on. Highly recommended for new as well as for experienced agile professionals.

The #PoDojo workshop is a great way of experiencing Scrum/Agile framework style and get a lot done in a planned and structured way.

Hands-on, practical, out of the comfort zone, it`s a journey!

Coming from different background and culture we started our start up journey togther with #PoDojo. We formed a great team shortly after our bootcamp started with help of our mentor Stefan Haas. The methodology and the tools he used brought everyone up to speed very quickly. It was interesting to see how fast you can develop your skills if you use right structure and tools. That’s was #PoDojo did in great manner. Such a great experience that helped me and the team to develop great skills for a successful future.

Unleashing creativity with passion and empathy to re-engage in innovation.

It’s great to have someone who listens, who isn’t directly involved with the product or the company. I have both just talked about my concerns and problems, and received advice / a different perspective, and asked specifically for advice/ guidelines of behavior in certain situations. I have always gotten good advice that I used and has made things better for me and the team I work in.

Thank you #PoDojo for the pitching coach and your overall attention. The video challenge was so much fun!

Packed three days aimed at generating, testing, designing and implementing product ideas. Highly recommend for those new or seasoned as a way to shake up your routine and start collaborative learning around product at your company! 🙂

#PoDojo was a perfect way to work and share experience with people with different understanding on product ownership. 3 days of workshop and we have now a toolbox to unlock different situations.

Super inspiring mixture of theoretical and practical experiences provided by an excellent and highly skilled group of coaches. Intense 3 days, but worth every minute. Thanks guys!

The PoDojo was an amazing learning experience! Designing multiple products while applying concepts like Design Thinking & Lean Startup was a fresh experience!

Thanks for the great informative and inspiring workshop.

As User Exprerience Designer it was a great chance to get a deeper understanding of the Product Owner job so now I can integrate User Experiece Methods much better in our daily team work.

Recently, I was part of a team to work on a project to deliver the product in 5 months, none of the team members had prior working/personal relationship. In this difficult situation, having almost 10h of one-to-one coaching with Holly helped me to identify many things in myself and other people’s need and rationale behind. Holly helped me with different techniques to understand the root cause of personal conflicts, reason of demotivation and individuals being non-committal to be as team. I am glad to have Holly as my personal coach, it really helped me to be successful in what I am doing now.

I think you can’t get more inspiration in 3 days than in the #PoDojo.

The guys make a great job bringing the practical component to the lean startup theory! Thank you!

Leave your daily work behind and be open minded, this workshop will blow your mind!

Relevant to the modern world!

Very experienced trainers and participants sharing first hand experiences of similar challenges and how they have overcome them.

#PoDojo Lean Innovator Dojo – Suprising experience on converting my idea into reality. Helping a research guy to learn to think in business model. Guide you towards the right direction.

An absolute must for each product owner.

We’re a multicultural team of 5 people with different professional backgrounds selected by our company in order to found a corporate startup in Silicon Valley within 6 months. Coming out of organizational structures and now working in this innovative environment #PoDojo offered great support both for our business (Streametric.io) following the lean startup methodology and also individually in terms of personal development. Doing the right things at the right time is very critical for any startup and young businesses so I can highly recommend #PoDojo’s very competent team that will help you to develop your business efficiently and to grow with healthy team dynamics.

#PoDojo’s CSPO was an absolutely life changing experience I would recommend to anyone who is interested in managing people, leading projects or wanting to know how to work through tough ideas. Regardless of your experience level or current position this course is for you.

The workshop is hands on – just like I expected it so see.

It was a great experience! It was nice to have an interactive class with lots of great projects and discussions.

Talk to your customer, discover their problems and invent a product that relieves customers paint.

It has been a great experience with great trainers. Highly recommended to ambitious Product Owners!

It is an intensive and really practical workshop and it solves the biggest problem: Really use the tools you have learned.

Be prepared to have fun, to do things that you never ever thought you are able to do, but be prepared with good shoes as there will be little sitting and more doing. And not to forget the most important #trusttheprocess :).

It is highly productive and it is fun to do.

Holly has extremely high value. I feel that her training makes it easy to openly discuss any issues both private and work-related without being afraid of being judged or seen as a problem that needs to be solved. During our sessions I received valuable advice and hands-on tools which I’m making use of ever since. I feel there’s no other person that has the training and the neutrality and from whom I can get support as unconditionally as from Holly.

Holly’s coaching sessions have given a new dimension to my perspectives, it has helped me to keep the prejudices and judgements aside and interpret conversations effectively and empathize when needed, these have certainly helped me in both professional and personal life.

Holly is great, I feel like she is a secure and confidential source that I can talk to about issues I may have without feeling unsafe.

My biggest win from PoDojo was understanding how to come up with ideas that could be tailored to my products and work in my genius zone. PoDojo has made my approach towards Product Management fun! With them I truly feel that sky it the limit when it comes to the tools and techniques I have learned.

Thank you for the new way of thinking! Go #PoDojo!

Thank you Catherine and Stefan for leading us one step further into the future! I had so much fun and so many insights in the workshop. Thanks to our Product Launchpad excercise I know now how a functional team should feel!

Loved this course, learnt so much by actually doing the work. Stefan, Jens and Catherine are excellent coaches providing the support and teaching that I was looking for.

The #PoDojo is a great opportunity to get in touch with other Product Owner which are facing mostly the same problem. Practicing the theoretic models helps enormous to learn them and understand their need.

A fun filled 3 day interactive and comprehensive workshop with an opportunity to learn and explore the Product Owner skills followed by roleplaying and implementation in a creative manner.

Thank you Stefan, as our facilitator and coach you contributed substantially in taking us as a team to the next level – and it was both, big fun yet productive and fruitful!

Fun, revealing, refreshing ….inspiring!

Awesome experience full of hands on collaboration and continuous delivery. After three days you feel kind of upgraded.

Those were three awesome days with tons of insights about the role of the PO and about myself! It is hands-on from start to finish. It was a great to experience this development process!

Three days packed to the rim with trying and experiencing first hand a wide variety of relevant tools and methods to be the best PO you can be. Challenging, fun, very engaging and inspiring.

Great workshop, very action orientated and really valuable experience for our Startup.

You guys rock. You find a great balance between theory and practical sessions by listening to your group.

Being in a startup team often means high pressure and uncertainty. Both can be roadblocks for creativity and collaboration which is so crucial for success. The #PodDjo 1×1 was an eye-opening experience for me. It helped me not only to unfold my full potential under these difficult conditions but also to motivate others.

If you want to learn about Agile, this training experience is a must. Be prepared for 3 days of the most intense learning experience you will ever have. Be open, go out of your comfort zone!

I would recommend #PoDojo to anyone on their way to becoming a Product blackbelt.

It is a fantastic training to learn about and to apply tools in a lean and agile environment! Just do it, you won’t regret!

Every time I meet with Holly, I have the feeling someone is really understanding the needs of people. She has knowledge that no one else in my company has. Her value is extremely high for consultation and mediation, conflicts, personal problems… she listens and analyses problems directly to the point and gives possible solutions.

Thanks for the inspiration, the mixture of hands-on and theoretical parts made the #PoDojo a very valuable experience for me. I loved the busy atmosphere and the vibe. I totally recommend #PoDojo to any PO.

It took Holly just 4 sessions to save me and others around me. I had the feeling that I cannot breathe anymore, as I had so many things to do and it looked like it would never stop … I also started to behave like a person that I really do not like (being stressed out and aggressive all the time without any reason). It was just too much for me and people around me starting releasing that I am in a bad shape. The magic happened at the end of the year – Holly helped me create my own safe zone. The best part was that it was so easy. Simple methods that helped me calm down and I started using them every day because they are so easy to combine in my daily routine.

The list is big. I’m impressed. I learned new tools, I got a better / deeper understanding about tools I already knew and I also got a much clearer vision about how different processes relate to each other.

Get long lasting experiences from a highly motivated and highly skilled team of teachers!

The coaching with Stefan helped me to find new resources and methods to help me with the problems I was encountering in my day to day as a Product Owner. It was a good opportunity to take a step back and reflect on what were my strengths and weaknesses as a PO having someone’s external point of view.

Based in Berlin, Stefan is one of the world’s best innovation coaches out there, and my go-to-person for agile leadership, customer centricity and product development — not only for the tools and methodologies, but especially for the mindset.

Intense. Great insights! Wow! Highly recommended.

Stefan can create an open and creative environment, perfect to enhance creativity and constructive discussions. Working with him was a huge jump in my skills and way of seeing production. Thanks!

Not only the content of the #PoDojo was a great thing to learn, but also the way you teached us the important things, the style you used to get us up to speed and keep us there. I love it! Thanks!

Stefan can create an open and creative environment, perfect to enhance creativity and constructive discussions. Working with him was a huge jump in my skills and way of seeing production. Thanks!

Fully packed 3 days, lots of info and practice, no boring sit and listen training.

Helped me to get an outside perspective on my daily job, which make me change some things.

If you are a product owner, do yourself a favour (or Christmas gift) by joining #PoDojo.

Getting a solid theoretical base and being able to apply the concepts directly leads to very good results.

Great variety of exercises, continuous feedback from coaches & participants.

It’s an intensive training for experienced product owners. I don’t know any other event which covers similar topics in a three day course.

The mission of Zalando’s Innovation Lab “The Shuttle” is to establish a customer-centric bottom-up innovation culture and enable people with tools to innovate across the organization. The team behind “The Shuttle” helps entrepreneurial-minded people at Zalando who want to validate and move their ideas. We have hired the #PoDojo to introduce us to Lean Startup and Design Thinking for Business Model and Value Proposition Design. The action-oriented teaching style and deep knowledge of how to apply the tools helped us a lot so that the new thinking is now well accepted by our innovation coaches helping teams. They also use the tools in their daily work by mapping out how they as a unit create value for the organization and to launch a scalable learning program.

After a series of rapid changes in our product development department in 2015 we have been facing a mismatch of outcome with stakeholder expectations within the development and product team behind the Bringmeister delivery service platform. With their empathy-based and solution-focused participative approach, Stefan Haas and Jens Otto Lange helped us navigate the complexity of making Bringmeister successful. After a few, high impact workshops they facilitated with the whole team and a very limited time invested we could re-create alignment of product development with the business strategy increasing team motivation, autonomy and ownership of responsibility.

#PoDojo guided my team from Streametric and me in finding the actual problems of our customers. Our workshops helped the team to be more confident in testing and learning from failures, making it possible to build prototypes faster and increase their insights.

From the first minute on, this well organized workshop takes you on a journey of product learnings that last longer than three days 🙂

Very inspiring event with great dedicated people! Awesome.

#PoDojo enabled our energy and creativity and moving us to incredible ideas.

Great training, where you learn in a pratical and fun way!

Catherine, Stefan & Jens are excellent trainers with in depth theoretical and practical experiences about generating and shape ideas that feeds into products. I highly recommend the Product Dojo training to organizations, big or small, Product enthusiasts, and managers.

Get long lasting experiences from a highly motiovated and highly skilled team of teachers!

Learned a lot about problem and solution exploration #designthinking #valueproposition #PoDojo

Happy to have put the famous agile/lean/design thinking concepts into practice, and inspired by the instructors and fellow students.

What a great two day session! Received many new insights on how to adapt agile to my daily work! Thanks to the great trainers with lots of experience!

Learning while having fun? It sounds like a trap! Intensive, engaging, very social!

During this three day long training, I met fantastic people and practiced a lot of techniques which can help me every day to make my team more efficient and my product better. What’s more, the coaches answered a lot of difficult questions of ours and helped us to solve problems around our products.

Refresher on the job(s) of PO. Fun time and great exchange with other PO´s. Learning new methods and frameworks.

Intensity of the training was super high and even thou, when I went home, I wanted to experiment on things and being tired did not even matter. Knowledge that directly motivates you to do more and take an action, is the best kind of knowledge that one can get. Thank you for this !

The training is a good mix of theory and practice. I learned tools and methodologies which I’m sure will improve my performance in my daily job. Plus, I had the chance to collaborate and have fun with great people with similar interests and challenges!

It works! Just try out the #PoDojo technique. It really works 🙂