Who we are
to practice and grow product
creator super powers to make an impact by solving real problems of customers
Culture Hacking to Find a Better Way
Catherine Louis and Stefan Haas met in 2012 at the Stoos Stampede in Amsterdam. Catherine attended as a founding member of the Stoos network, formed by a diverse group of twenty-one people with the intent of finding a better way of leadership in organizations today. During Stefan’s workshop about Culture Hacking, which combined artful interventions, design thinking and change they discovered they also shared a passion for lean agile product thinking.
Launching a safe space for Product Creators
In November 2012 they launched the first #PoDojo public workshop in Berlin with the goal of providing a safe space for product creators to practice and improve their skills by playing hands-on with digital product innovation tools and processes. Since then the Product Dojo, (named after “Dojo” (道場), the Japanese expression which means a room to practice martial arts) has exemplified a social and experiential learning experience of agile product thinking and practicing with processes to deal with the complex nonlinear challenges of digital business models and product innovation.
Social Learning the Art of Creating Products Customers will Love
We believe that learning complex skill like product is a social task. From the groups of learners who joined the Product Dojo events in Berlin, a trusted partner network of highly experienced coaches sharing the passion for product, design, agile teamwork and innovation has emerged. Our partners bring complementary skills and deep expertise in the fields of Team Psychology, Personal Leadership development, Arts and Design Thinking. While teaching and coaching along with the growing community of hundreds of people who have joined the Product Dojo, we learn and share knowledge discovered on our evolving journey with the goal of improving our ability to create products customer will love.
Sustainable Product Development
We believe that creating customer value to support a viable business model isn’t enough in the anthropocene age. Climate change, accelerated species extinction and pollution of the planet are quickly becoming pressing issues. Product development is changing the world but cannot be unchanged. What is needed is a sustainable approach to business model and product innovation. We have included sustainability thinking into our learning journey and and support the 17 UN Sustainable Development Goals. From the increased awareness of sustainability new opportunity areas are emerging. We are constantly looking for ways to support initiatives that add real value.
Catherine Louis — Founder
Catherine Louis is a Certified Scrum TrainerTM, independent Agile coach, and co-founder of the #PoDojo, who lives in North Carolina. With over 20 years of experience in complex product development in both software & hardware, Catherine has previously led Agile transition efforts in top telecommunications firms and worked with North Carolina State University to conduct research on Agile Test-Driven development. She has conducted years of research and training on “building security” into your product, verifying that security protection mechanisms are in place and working before it’s too late. Catherine regularly speaks at Agile20XX conferences, is a lead for the “Working With Customers” track, and runs the AgileRTP meetup group, one of the largest Agile meetup groups in the US.
Stefan Haas — Founder
Stefan Haas is co-founder and CEO of #PoDojo where we help people create sustainable products customers love. Stefan is passionate about teaching and coaching product people in lean and agile methods to solve real problems of customers. As CEO of the growing network of partners his main objective is to transform the company into a sustainable business. As coach he helps his clients to tackle complex product strategy questions, design an agile organisation, nurture an innovation culture, and establish an entrepreneurial leadership style that enables independent autonomous product and innovation teams to strive.
Holly Mae Haddock
Holly Mae Haddock is a Creative Process Coach based in Portland, Oregon. Holly has a BA in Art from UC Berkeley, and an MA in Counselling Psychology from California Institute of Integral Studies.
Holly uses her background in the arts, mental health, conflict resolution and organisational psychology to help people play creatively, collectively. In addition to providing therapeutically-informed personal coaching for vocation, leadership skills development and wellbeing, she specialises in team genius, coaching best practices for psychological safety, innovation, conflict, diversity and collaboration.
Since befriending Stefan and the #PoDojo team in 2013, Holly includes agile, lean, and design thinking methodologies in her repertoire of supports, to help creators innovate happily and well.
Doris Mampe works as an artist manager and Design Thinking coach, focusing on connecting creative and innovative processes with business. Doris is based in Berlin and has 15 years of experience in supporting contemporary artists to realize their full potential. Doris also has a proven track record in project management, and was in charge of developing a range of major exhibitions, as well as opera productions. In her function as manager of a renowned german artist she is responsible for his public relations, marketing and sales, as well as all stakeholder management.
Curiosity and enthusiasm for the creative process led her to practice Design Thinking. Since 2018 Doris works as a Design Thinking coach, helping organizations and companies develop user-centric and holistic solutions using Design Thinking and Scrum in the digital and analog fields.
Büşra Coşkuner evolved into a Product Coach and Trainer in Zurich while working within the product-side of large and small companies of various disciplines like Doodle, Home24, siroop, Deutsche Telekom Technischer Service and more. She helps individuals ramp up their product, people and process skills, find their own product management style, and become more confident in their daily product work. Büşra is a sparring partner for product leads who need a different perspective regarding their plans. Believing in evidence based decision making, lean and agile principles and practices, and speed with data, she supports companies by building product organizations and by fostering product thinking… all while standing true to her principles of transparency, collaboration and communication.
Get long lasting experiences from a highly motiovated and highly skilled team of teachers!
Thank you Stefan, as our facilitator and coach you contributed substantially in taking us as a team to the next level – and it was both, big fun yet productive and fruitful!
P.DVE, Leiter Geschäftsentwicklung
Three days packed to the rim with trying and experiencing first hand a wide variety of relevant tools and methods to be the best PO you can be. Challenging, fun, very engaging and inspiring.
It was a great experience! It was nice to have an interactive class with lots of great projects and discussions.
The guys make a great job bringing the practical component to the lean startup theory! Thank you!
LineUpr GmbH, Co Founder
From the first minute on, this well organized workshop takes you on a journey of product learnings that last longer than three days 🙂
Fun, revealing, refreshing ….inspiring!
HERE, a Nokia company
An absolute must for each product owner.
#PoDojo Lean Innovator Dojo – Suprising experience on converting my idea into reality. Helping a research guy to learn to think in business model. Guide you towards the right direction.
Totally recommended. Full of practical tools that I can’t wait to apply in my daily work.
Growing an entrepreneurial spirit is key to success of digital transformation at Axel Springer, a leading media company in Germany. The #PoDojo helped us to design the value proposition of a learning format to support talents to become innovators and change agents. We have used the value proposition design framework and an iterative approach to deliver a series of evening workshops teaching lean startup, business model and value proposition design as well as agile methods.
Axel Springer SE, Head of HR Marketing & Change Management
Great workshop, very action orientated and really valuable experience for our Startup.
Leave your daily work behind and be open minded, this workshop will blow your mind!
Learning while having fun? It sounds like a trap! Intensive, engaging, very social!
Good Game Studio
It is a fantastic training to learn about and to apply tools in a lean and agile environment! Just do it, you won’t regret!
Intensity of the training was super high and even thou, when I went home, I wanted to experiment on things and being tired did not even matter. Knowledge that directly motivates you to do more and take an action, is the best kind of knowledge that one can get. Thank you for this !
Access Microfinance Holding AG
After a series of rapid changes in our product development department in 2015 we have been facing a mismatch of outcome with stakeholder expectations within the development and product team behind the Bringmeister delivery service platform. With their empathy-based and solution-focused participative approach, Stefan Haas and Jens Otto Lange helped us navigate the complexity of making Bringmeister successful. After a few, high impact workshops they facilitated with the whole team and a very limited time invested we could re-create alignment of product development with the business strategy increasing team motivation, autonomy and ownership of responsibility.
Bringmeister GmbH, Geschäftsführer CMO
A fun filled 3 day interactive and comprehensive workshop with an opportunity to learn and explore the Product Owner skills followed by roleplaying and implementation in a creative manner.
What a great two day session! Received many new insights on how to adapt agile to my daily work! Thanks to the great trainers with lots of experience!
Being in a startup team often means high pressure and uncertainty. Both can be roadblocks for creativity and collaboration which is so crucial for success. The #PodDjo 1×1 was an eye-opening experience for me. It helped me not only to unfold my full potential under these difficult conditions but also to motivate others.
Streametric, Product Manager
#PoDojo guided my team from Streametric and me in finding the actual problems of our customers. Our workshops helped the team to be more confident in testing and learning from failures, making it possible to build prototypes faster and increase their insights.
Streametric powered by Mann + Hummel, Lead
My biggest win from PoDojo was understanding how to come up with ideas that could be tailored to my products and work in my genius zone. PoDojo has made my approach towards Product Management fun! With them I truly feel that sky it the limit when it comes to the tools and techniques I have learned.
Stefan can create an open and creative environment, perfect to enhance creativity and constructive discussions. Working with him was a huge jump in my skills and way of seeing production. Thanks!
Wooga, Game Designer
Hands on experience from day one on. Highly recommended for new as well as for experienced agile professionals.
It’s an intensive training for experienced product owners. I don’t know any other event which covers similar topics in a three day course.
Get long lasting experiences from a highly motivated and highly skilled team of teachers!
Coming from different background and culture we started our start up journey togther with #PoDojo. We formed a great team shortly after our bootcamp started with help of our mentor Stefan Haas. The methodology and the tools he used brought everyone up to speed very quickly. It was interesting to see how fast you can develop your skills if you use right structure and tools. That’s was #PoDojo did in great manner. Such a great experience that helped me and the team to develop great skills for a successful future.
qlair powered by MANN+HUMMEL, CEO
You guys rock. You find a great balance between theory and practical sessions by listening to your group.
Learned a lot about problem and solution exploration #designthinking #valueproposition #PoDojo
It is an intensive and really practical workshop and it solves the biggest problem: Really use the tools you have learned.
Thank you #PoDojo for the pitching coach and your overall attention. The video challenge was so much fun!
Talk to your customer, discover their problems and invent a product that relieves customers paint.
The mission of Zalando’s Innovation Lab “The Shuttle” is to establish a customer-centric bottom-up innovation culture and enable people with tools to innovate across the organization. The team behind “The Shuttle” helps entrepreneurial-minded people at Zalando who want to validate and move their ideas. We have hired the #PoDojo to introduce us to Lean Startup and Design Thinking for Business Model and Value Proposition Design. The action-oriented teaching style and deep knowledge of how to apply the tools helped us a lot so that the new thinking is now well accepted by our innovation coaches helping teams. They also use the tools in their daily work by mapping out how they as a unit create value for the organization and to launch a scalable learning program.
Zalando, Founder of Technology Innovation Lab (a.k.a. The Shuttle), Head of Innovation and Enablement at Zalando SE
If you want to learn about Agile, this training experience is a must. Be prepared for 3 days of the most intense learning experience you will ever have. Be open, go out of your comfort zone!
Unified Mobile Solutions
The workshop is hands on – just like I expected it so see.
I would recommend #PoDojo to anyone on their way to becoming a Product blackbelt.
The training is a good mix of theory and practice. I learned tools and methodologies which I’m sure will improve my performance in my daily job. Plus, I had the chance to collaborate and have fun with great people with similar interests and challenges!
Relevant to the modern world!
Not only the content of the #PoDojo was a great thing to learn, but also the way you teached us the important things, the style you used to get us up to speed and keep us there. I love it! Thanks!
#PoDojo was a perfect way to work and share experience with people with different understanding on product ownership. 3 days of workshop and we have now a toolbox to unlock different situations.
Loved this course, learnt so much by actually doing the work. Stefan, Jens and Catherine are excellent coaches providing the support and teaching that I was looking for.
Intense. Great insights! Wow! Highly recommended.
Recently, I was part of a team to work on a project to deliver the product in 5 months, none of the team members had prior working/personal relationship. In this difficult situation, having almost 10h of one-to-one coaching with Holly helped me to identify many things in myself and other people’s need and rationale behind. Holly helped me with different techniques to understand the root cause of personal conflicts, reason of demotivation and individuals being non-committal to be as team. I am glad to have Holly as my personal coach, it really helped me to be successful in what I am doing now.
Mann + Hummel Group, Innovation Management, New Product Development
The list is big. I’m impressed. I learned new tools, I got a better / deeper understanding about tools I already knew and I also got a much clearer vision about how different processes relate to each other.
As User Exprerience Designer it was a great chance to get a deeper understanding of the Product Owner job so now I can integrate User Experiece Methods much better in our daily team work.
If you are a product owner, do yourself a favour (or Christmas gift) by joining #PoDojo.
After three years of several recommendations, I finally had the chance to attend a Product Dojo myself. It is amazing what we have accomplished in such a short amount of time. The tight and timeboxed schedule, helped us concentrate and focus on core issues. Nevertheless, the time pressure caused a spark in creativity and resulted in a value-generating prioritization. The mix of attendees was highly diverse, which enabled great conversations and networking.
RTL Interactive GmbH
Hands-on, practical, out of the comfort zone, it`s a journey!
HERE, a Nokia company
Thank you Catherine and Stefan for leading us one step further into the future! I had so much fun and so many insights in the workshop. Thanks to our Product Launchpad excercise I know now how a functional team should feel!
The #PoDojo workshop is a great way of experiencing Scrum/Agile framework style and get a lot done in a planned and structured way.
SumUp Services GmbH
We’re a multicultural team of 5 people with different professional backgrounds selected by our company in order to found a corporate startup in Silicon Valley within 6 months. Coming out of organizational structures and now working in this innovative environment #PoDojo offered great support both for our business (Streametric.io) following the lean startup methodology and also individually in terms of personal development. Doing the right things at the right time is very critical for any startup and young businesses so I can highly recommend #PoDojo’s very competent team that will help you to develop your business efficiently and to grow with healthy team dynamics.
Mann + Hummel Group, Commodity Buyer
It is highly productive and it is fun to do.
Atameo, CTO and Co-founder
Unleashing creativity with passion and empathy to re-engage in innovation.
The PoDojo was an amazing learning experience! Designing multiple products while applying concepts like Design Thinking & Lean Startup was a fresh experience!
Thanks for the inspiration, the mixture of hands-on and theoretical parts made the #PoDojo a very valuable experience for me. I loved the busy atmosphere and the vibe. I totally recommend #PoDojo to any PO.
Packed three days aimed at generating, testing, designing and implementing product ideas. Highly recommend for those new or seasoned as a way to shake up your routine and start collaborative learning around product at your company! 🙂
Getting a solid theoretical base and being able to apply the concepts directly leads to very good results.
Super inspiring mixture of theoretical and practical experiences provided by an excellent and highly skilled group of coaches. Intense 3 days, but worth every minute. Thanks guys!
Very inspiring event with great dedicated people! Awesome.
#PoDojo enabled our energy and creativity and moving us to incredible ideas.
Helped me to get an outside perspective on my daily job, which make me change some things.
Holly’s coaching sessions have given a new dimension to my perspectives, it has helped me to keep the prejudices and judgements aside and interpret conversations effectively and empathize when needed, these have certainly helped me in both professional and personal life.
Mann + Hummel Group, Lead Product Engineer
Happy to have put the famous agile/lean/design thinking concepts into practice, and inspired by the instructors and fellow students.
Very experienced trainers and participants sharing first hand experiences of similar challenges and how they have overcome them.
Thanks for the great informative and inspiring workshop.
Deutsche Post E-Post Development
Awesome experience full of hands on collaboration and continuous delivery. After three days you feel kind of upgraded.
It has been a great experience with great trainers. Highly recommended to ambitious Product Owners!
Great training, where you learn in a pratical and fun way!
#PoDojo’s CSPO was an absolutely life changing experience I would recommend to anyone who is interested in managing people, leading projects or wanting to know how to work through tough ideas. Regardless of your experience level or current position this course is for you.
Be prepared to have fun, to do things that you never ever thought you are able to do, but be prepared with good shoes as there will be little sitting and more doing. And not to forget the most important #trusttheprocess :).
Fully packed 3 days, lots of info and practice, no boring sit and listen training.
Thanks for two precious days of input, creativity & inspiration!
Thank you for the new way of thinking! Go #PoDojo!
I think you can’t get more inspiration in 3 days than in the #PoDojo.
During this three day long training, I met fantastic people and practiced a lot of techniques which can help me every day to make my team more efficient and my product better. What’s more, the coaches answered a lot of difficult questions of ours and helped us to solve problems around our products.
Just feels right to do the Product Dojo!
Catherine, Stefan & Jens are excellent trainers with in depth theoretical and practical experiences about generating and shape ideas that feeds into products. I highly recommend the Product Dojo training to organizations, big or small, Product enthusiasts, and managers.
VW Financial Services
Refresher on the job(s) of PO. Fun time and great exchange with other PO´s. Learning new methods and frameworks.
The workshop is an enabler for greater productivity in your company. Put it on your backlog!
Developers-on-Demand.com & DNA-print.de
The #PoDojo is a great opportunity to get in touch with other Product Owner which are facing mostly the same problem. Practicing the theoretic models helps enormous to learn them and understand their need.
It works! Just try out the #PoDojo technique. It really works 🙂
Those were three awesome days with tons of insights about the role of the PO and about myself! It is hands-on from start to finish. It was a great to experience this development process!
Great variety of exercises, continuous feedback from coaches & participants.