Who we are
to practice and grow product
creator super powers to make an impact by solving real problems of customers
Culture Hacking to Find a Better Way
Catherine Louis and Stefan Haas met in 2012 at the Stoos Stampede in Amsterdam. Catherine attended as a founding member of the Stoos network, formed by a diverse group of twenty-one people with the intent of finding a better way of leadership in organizations today. During Stefan’s workshop about Culture Hacking, which combined artful interventions, design thinking and change they discovered they also shared a passion for lean agile product thinking.
Launching a safe space for Product Creators
In November 2012 they launched the first #PoDojo public workshop in Berlin with the goal of providing a safe space for product creators to practice and improve their skills by playing hands-on with digital product innovation tools and processes. Since then the Product Dojo, (named after “Dojo” (道場), the Japanese expression which means a room to practice martial arts) has exemplified a social and experiential learning experience of agile product thinking and practicing with processes to deal with the complex nonlinear challenges of digital business models and product innovation.
Social Learning the Art of Creating Products Customers will Love
We believe that learning complex skill like product is a social task. From the groups of learners who joined the Product Dojo events in Berlin, a trusted partner network of highly experienced coaches sharing the passion for product, design, agile teamwork and innovation has emerged. Our partners bring complementary skills and deep expertise in the fields of Team Psychology, Personal Leadership development, Arts and Design Thinking. While teaching and coaching along with the growing community of hundreds of people who have joined the Product Dojo, we learn and share knowledge discovered on our evolving journey with the goal of improving our ability to create products customer will love.
Sustainable Product Development
We believe that creating customer value to support a viable business model isn’t enough in the anthropocene age. Climate change, accelerated species extinction and pollution of the planet are quickly becoming pressing issues. Product development is changing the world but cannot be unchanged. What is needed is a sustainable approach to business model and product innovation. We have included sustainability thinking into our learning journey and and support the 17 UN Sustainable Development Goals. From the increased awareness of sustainability new opportunity areas are emerging. We are constantly looking for ways to support initiatives that add real value. Here’s our GoSustainable Roadmap and please get in touch if you want to contribute.
Catherine Louis — Founder
Catherine Louis is a Certified Scrum TrainerTM, independent Agile coach, and co-founder of the #PoDojo, who lives in North Carolina. With over 20 years of experience in complex product development in both software & hardware, Catherine has previously led Agile transition efforts in top telecommunications firms and worked with North Carolina State University to conduct research on Agile Test-Driven development. She has conducted years of research and training on “building security” into your product, verifying that security protection mechanisms are in place and working before it’s too late. Catherine regularly speaks at Agile20XX conferences, is a lead for the “Working With Customers” track, and runs the AgileRTP meetup group, one of the largest Agile meetup groups in the US.
Stefan Haas — Founder
Stefan Haas is co-founder and CEO of #PoDojo where we help people create sustainable products customers love. Stefan is passionate about teaching and coaching product people in lean and agile methods to solve real problems of customers. As CEO of the growing network of partners his main objective is to transform the company into a sustainable business. As coach he helps his clients to tackle complex product strategy questions, design an agile organisation, nurture an innovation culture, and establish an entrepreneurial leadership style that enables independent autonomous product and innovation teams to strive.
Holly Mae Haddock
Holly Mae Haddock is a Creative Process Coach based in Portland, Oregon. Holly has a BA in Art from UC Berkeley, and an MA in Counselling Psychology from California Institute of Integral Studies.
Holly uses her background in the arts, mental health, conflict resolution and organisational psychology to help people play creatively, collectively. In addition to providing therapeutically-informed personal coaching for vocation, leadership skills development and wellbeing, she specialises in team genius, coaching best practices for psychological safety, innovation, conflict, diversity and collaboration.
Since befriending Stefan and the #PoDojo team in 2013, Holly includes agile, lean, and design thinking methodologies in her repertoire of supports, to help creators innovate happily and well.
Doris Mampe works as an artist manager and Design Thinking coach, focusing on connecting creative and innovative processes with business. Doris is based in Berlin and has 15 years of experience in supporting contemporary artists to realize their full potential. Doris also has a proven track record in project management, and was in charge of developing a range of major exhibitions, as well as opera productions. In her function as manager of a renowned german artist she is responsible for his public relations, marketing and sales, as well as all stakeholder management.
Curiosity and enthusiasm for the creative process led her to practice Design Thinking. Since 2018 Doris works as a Design Thinking coach, helping organizations and companies develop user-centric and holistic solutions using Design Thinking and Scrum in the digital and analog fields.
Büşra Coşkuner evolved into a Product Coach and Trainer in Zurich while working within the product-side of large and small companies of various disciplines like Doodle, Home24, siroop, Deutsche Telekom Technischer Service and more. She helps individuals ramp up their product, people and process skills, find their own product management style, and become more confident in their daily product work. Büşra is a sparring partner for product leads who need a different perspective regarding their plans. Believing in evidence based decision making, lean and agile principles and practices, and speed with data, she supports companies by building product organizations and by fostering product thinking… all while standing true to her principles of transparency, collaboration and communication.
Hannah Koch is a researcher, inventor and coach. She has a passion for innovation and problem finding and a solid background in science, design and engineering. She has a MSC in Mechanical Engineering from RWTH Aachen University and is a graduate from HPI d.school for Design Thinking.
She works as a Design Thinking Coach and as a PhD researcher. Hannah combines knowledge from engineering and science with design methods and vice versa to help startups, companies and institutes to innovate through agile prototyping. With her knowledge she enables innovation along the supply chain, productions line and product development. On the academic side Hannah researches in her PhD at RWTH Aachen University the application of human-centered design for material science and engineering.
Hannah truly practices innovation through thinking with your hands and loves to enable others doing so.
Philipp Scheller has more than 16 years of professional experience in digital product development, innovation management and agile transformation. He supports both DAX30 companies and startups with his many years of experience in the areas of agile leadership, startup scaling and design thinking. He also teaches this knowledge as a lecturer at the School of Management & Innovation. Philipp is also a book author for innovation topics such as gamification and agile project management and keynote speaker at conferences.
#PoDojo guided my team from Streametric and me in finding the actual problems of our customers. Our workshops helped the team to be more confident in testing and learning from failures, making it possible to build prototypes faster and increase their insights.
Streametric powered by Mann + Hummel, Lead
The mission of Zalando’s Innovation Lab “The Shuttle” is to establish a customer-centric bottom-up innovation culture and enable people with tools to innovate across the organization. The team behind “The Shuttle” helps entrepreneurial-minded people at Zalando who want to validate and move their ideas. We have hired the #PoDojo to introduce us to Lean Startup and Design Thinking for Business Model and Value Proposition Design. The action-oriented teaching style and deep knowledge of how to apply the tools helped us a lot so that the new thinking is now well accepted by our innovation coaches helping teams. They also use the tools in their daily work by mapping out how they as a unit create value for the organization and to launch a scalable learning program.
Zalando, Founder of Technology Innovation Lab (a.k.a. The Shuttle), Head of Innovation and Enablement at Zalando SE
Thank you #PoDojo for the pitching coach and your overall attention. The video challenge was so much fun!
Stefan can create an open and creative environment, perfect to enhance creativity and constructive discussions. Working with him was a huge jump in my skills and way of seeing production. Thanks!
Game Designer at Wooga
It has been a great experience with great trainers. Highly recommended to ambitious Product Owners!
From the first minute on, this well organized workshop takes you on a journey of product learnings that last longer than three days 🙂
Holly’s coaching sessions have given a new dimension to my perspectives, it has helped me to keep the prejudices and judgements aside and interpret conversations effectively and empathize when needed, these have certainly helped me in both professional and personal life.
Mann + Hummel Group, Lead Product Engineer
Great workshop, very action orientated and really valuable experience for our Startup.
Unleashing creativity with passion and empathy to re-engage in innovation.
Thanks for the inspiration, the mixture of hands-on and theoretical parts made the #PoDojo a very valuable experience for me. I loved the busy atmosphere and the vibe. I totally recommend #PoDojo to any PO.
Intensity of the training was super high and even thou, when I went home, I wanted to experiment on things and being tired did not even matter. Knowledge that directly motivates you to do more and take an action, is the best kind of knowledge that one can get. Thank you for this !
Access Microfinance Holding AG
#PoDojo was a perfect way to work and share experience with people with different understanding on product ownership. 3 days of workshop and we have now a toolbox to unlock different situations.
An absolute must for each product owner.
Being in a startup team often means high pressure and uncertainty. Both can be roadblocks for creativity and collaboration which is so crucial for success. The #PodDjo 1×1 was an eye-opening experience for me. It helped me not only to unfold my full potential under these difficult conditions but also to motivate others.
Streametric, Product Manager
The training is a good mix of theory and practice. I learned tools and methodologies which I’m sure will improve my performance in my daily job. Plus, I had the chance to collaborate and have fun with great people with similar interests and challenges!
#PoDojo Lean Innovator Dojo – Suprising experience on converting my idea into reality. Helping a research guy to learn to think in business model. Guide you towards the right direction.
Coming from different background and culture we started our start up journey togther with #PoDojo. We formed a great team shortly after our bootcamp started with help of our mentor Stefan Haas. The methodology and the tools he used brought everyone up to speed very quickly. It was interesting to see how fast you can develop your skills if you use right structure and tools. That’s was #PoDojo did in great manner. Such a great experience that helped me and the team to develop great skills for a successful future.
qlair powered by MANN+HUMMEL, CEO
Thanks for two precious days of input, creativity & inspiration!
Hands on experience from day one on. Highly recommended for new as well as for experienced agile professionals.
Fun, revealing, refreshing ….inspiring!
HERE, a Nokia company
It’s an intensive training for experienced product owners. I don’t know any other event which covers similar topics in a three day course.
Based in Berlin, Stefan is one of the world’s best innovation coaches out there, and my go-to-person for agile leadership, customer centricity and product development — not only for the tools and methodologies, but especially for the mindset.
Managing Director at Oyster Lab
Catherine, Stefan & Jens are excellent trainers with in depth theoretical and practical experiences about generating and shape ideas that feeds into products. I highly recommend the Product Dojo training to organizations, big or small, Product enthusiasts, and managers.
VW Financial Services
Hands-on, practical, out of the comfort zone, it`s a journey!
HERE, a Nokia company
It is a fantastic training to learn about and to apply tools in a lean and agile environment! Just do it, you won’t regret!
Be prepared to have fun, to do things that you never ever thought you are able to do, but be prepared with good shoes as there will be little sitting and more doing. And not to forget the most important #trusttheprocess :).
It took Holly just 4 sessions to save me and others around me. I had the feeling that I cannot breathe anymore, as I had so many things to do and it looked like it would never stop … I also started to behave like a person that I really do not like (being stressed out and aggressive all the time without any reason). It was just too much for me and people around me starting releasing that I am in a bad shape. The magic happened at the end of the year – Holly helped me create my own safe zone. The best part was that it was so easy. Simple methods that helped me calm down and I started using them every day because they are so easy to combine in my daily routine.
The #PoDojo workshop is a great way of experiencing Scrum/Agile framework style and get a lot done in a planned and structured way.
SumUp Services GmbH
I find this very useful that you can talk to someone who is not in your team about the possible challenges in the team and also personal things and do this confidentially. And Holly always has good questions to facilitate the discussion and makes me think things over from another perspective.
Learned a lot about problem and solution exploration #designthinking #valueproposition #PoDojo
Stefan can create an open and creative environment, perfect to enhance creativity and constructive discussions. Working with him was a huge jump in my skills and way of seeing production. Thanks!
Wooga, Game Designer
It was a great experience! It was nice to have an interactive class with lots of great projects and discussions.
Helped me to get an outside perspective on my daily job, which make me change some things.
Get long lasting experiences from a highly motivated and highly skilled team of teachers!
It is an intensive and really practical workshop and it solves the biggest problem: Really use the tools you have learned.
It is highly productive and it is fun to do.
Atameo, CTO and Co-founder
Learning while having fun? It sounds like a trap! Intensive, engaging, very social!
Good Game Studio
Just feels right to do the Product Dojo!
Every time I meet with Holly, I have the feeling someone is really understanding the needs of people. She has knowledge that no one else in my company has. Her value is extremely high for consultation and mediation, conflicts, personal problems… she listens and analyses problems directly to the point and gives possible solutions.
If you are a product owner, do yourself a favour (or Christmas gift) by joining #PoDojo.
Relevant to the modern world!
After a series of rapid changes in our product development department in 2015 we have been facing a mismatch of outcome with stakeholder expectations within the development and product team behind the Bringmeister delivery service platform. With their empathy-based and solution-focused participative approach, Stefan Haas and Jens Otto Lange helped us navigate the complexity of making Bringmeister successful. After a few, high impact workshops they facilitated with the whole team and a very limited time invested we could re-create alignment of product development with the business strategy increasing team motivation, autonomy and ownership of responsibility.
Bringmeister GmbH, Geschäftsführer CMO
Thanks for the great informative and inspiring workshop.
Deutsche Post E-Post Development
Getting a solid theoretical base and being able to apply the concepts directly leads to very good results.
Refresher on the job(s) of PO. Fun time and great exchange with other PO´s. Learning new methods and frameworks.
Recently, I was part of a team to work on a project to deliver the product in 5 months, none of the team members had prior working/personal relationship. In this difficult situation, having almost 10h of one-to-one coaching with Holly helped me to identify many things in myself and other people’s need and rationale behind. Holly helped me with different techniques to understand the root cause of personal conflicts, reason of demotivation and individuals being non-committal to be as team. I am glad to have Holly as my personal coach, it really helped me to be successful in what I am doing now.
Mann + Hummel Group, Innovation Management, New Product Development
Very inspiring event with great dedicated people! Awesome.
Those were three awesome days with tons of insights about the role of the PO and about myself! It is hands-on from start to finish. It was a great to experience this development process!
Great training, where you learn in a pratical and fun way!
The coaching with Stefan helped me to find new resources and methods to help me with the problems I was encountering in my day to day as a Product Owner. It was a good opportunity to take a step back and reflect on what were my strengths and weaknesses as a PO having someone’s external point of view.
Product Owner at mySugr
The #PoDojo is a great opportunity to get in touch with other Product Owner which are facing mostly the same problem. Practicing the theoretic models helps enormous to learn them and understand their need.
The list is big. I’m impressed. I learned new tools, I got a better / deeper understanding about tools I already knew and I also got a much clearer vision about how different processes relate to each other.
Holly has extremely high value. I feel that her training makes it easy to openly discuss any issues both private and work-related without being afraid of being judged or seen as a problem that needs to be solved. During our sessions I received valuable advice and hands-on tools which I’m making use of ever since. I feel there’s no other person that has the training and the neutrality and from whom I can get support as unconditionally as from Holly.
It works! Just try out the #PoDojo technique. It really works 🙂
Very experienced trainers and participants sharing first hand experiences of similar challenges and how they have overcome them.
During this three day long training, I met fantastic people and practiced a lot of techniques which can help me every day to make my team more efficient and my product better. What’s more, the coaches answered a lot of difficult questions of ours and helped us to solve problems around our products.
Thank you Stefan, as our facilitator and coach you contributed substantially in taking us as a team to the next level – and it was both, big fun yet productive and fruitful!
P.DVE, Leiter Geschäftsentwicklung
A fun filled 3 day interactive and comprehensive workshop with an opportunity to learn and explore the Product Owner skills followed by roleplaying and implementation in a creative manner.
Thank you Catherine and Stefan for leading us one step further into the future! I had so much fun and so many insights in the workshop. Thanks to our Product Launchpad excercise I know now how a functional team should feel!
Not only the content of the #PoDojo was a great thing to learn, but also the way you teached us the important things, the style you used to get us up to speed and keep us there. I love it! Thanks!
Three days packed to the rim with trying and experiencing first hand a wide variety of relevant tools and methods to be the best PO you can be. Challenging, fun, very engaging and inspiring.
Leave your daily work behind and be open minded, this workshop will blow your mind!
I would recommend #PoDojo to anyone on their way to becoming a Product blackbelt.
What a great two day session! Received many new insights on how to adapt agile to my daily work! Thanks to the great trainers with lots of experience!
If you want to learn about Agile, this training experience is a must. Be prepared for 3 days of the most intense learning experience you will ever have. Be open, go out of your comfort zone!
Unified Mobile Solutions
My biggest win from PoDojo was understanding how to come up with ideas that could be tailored to my products and work in my genius zone. PoDojo has made my approach towards Product Management fun! With them I truly feel that sky it the limit when it comes to the tools and techniques I have learned.
Awesome experience full of hands on collaboration and continuous delivery. After three days you feel kind of upgraded.
Get long lasting experiences from a highly motiovated and highly skilled team of teachers!
You guys rock. You find a great balance between theory and practical sessions by listening to your group.
It’s great to have someone who listens, who isn’t directly involved with the product or the company. I have both just talked about my concerns and problems, and received advice / a different perspective, and asked specifically for advice/ guidelines of behavior in certain situations. I have always gotten good advice that I used and has made things better for me and the team I work in.
The guys make a great job bringing the practical component to the lean startup theory! Thank you!
LineUpr GmbH, Co Founder
Loved this course, learnt so much by actually doing the work. Stefan, Jens and Catherine are excellent coaches providing the support and teaching that I was looking for.
We’re a multicultural team of 5 people with different professional backgrounds selected by our company in order to found a corporate startup in Silicon Valley within 6 months. Coming out of organizational structures and now working in this innovative environment #PoDojo offered great support both for our business (Streametric.io) following the lean startup methodology and also individually in terms of personal development. Doing the right things at the right time is very critical for any startup and young businesses so I can highly recommend #PoDojo’s very competent team that will help you to develop your business efficiently and to grow with healthy team dynamics.
Mann + Hummel Group, Commodity Buyer
Super inspiring mixture of theoretical and practical experiences provided by an excellent and highly skilled group of coaches. Intense 3 days, but worth every minute. Thanks guys!
#PoDojo’s CSPO was an absolutely life changing experience I would recommend to anyone who is interested in managing people, leading projects or wanting to know how to work through tough ideas. Regardless of your experience level or current position this course is for you.
The workshop is an enabler for greater productivity in your company. Put it on your backlog!
Developers-on-Demand.com & DNA-print.de
Fully packed 3 days, lots of info and practice, no boring sit and listen training.
As User Exprerience Designer it was a great chance to get a deeper understanding of the Product Owner job so now I can integrate User Experiece Methods much better in our daily team work.
Growing an entrepreneurial spirit is key to success of digital transformation at Axel Springer, a leading media company in Germany. The #PoDojo helped us to design the value proposition of a learning format to support talents to become innovators and change agents. We have used the value proposition design framework and an iterative approach to deliver a series of evening workshops teaching lean startup, business model and value proposition design as well as agile methods.
Axel Springer SE, Head of HR Marketing & Change Management
After three years of several recommendations, I finally had the chance to attend a Product Dojo myself. It is amazing what we have accomplished in such a short amount of time. The tight and timeboxed schedule, helped us concentrate and focus on core issues. Nevertheless, the time pressure caused a spark in creativity and resulted in a value-generating prioritization. The mix of attendees was highly diverse, which enabled great conversations and networking.
RTL Interactive GmbH
The workshop is hands on – just like I expected it so see.
Packed three days aimed at generating, testing, designing and implementing product ideas. Highly recommend for those new or seasoned as a way to shake up your routine and start collaborative learning around product at your company! 🙂
Talk to your customer, discover their problems and invent a product that relieves customers paint.
Happy to have put the famous agile/lean/design thinking concepts into practice, and inspired by the instructors and fellow students.
Intense. Great insights! Wow! Highly recommended.
Thank you for the new way of thinking! Go #PoDojo!
The PoDojo was an amazing learning experience! Designing multiple products while applying concepts like Design Thinking & Lean Startup was a fresh experience!
Holly is great, I feel like she is a secure and confidential source that I can talk to about issues I may have without feeling unsafe.
Great variety of exercises, continuous feedback from coaches & participants.
I think you can’t get more inspiration in 3 days than in the #PoDojo.
#PoDojo enabled our energy and creativity and moving us to incredible ideas.