Stuck on a product challenge?

Let’s think it through.

Whether it's stakeholder alignment, team dynamics, or strategic decisions - our coaches help you find clarity and move forward with confidence.

Your benefits

Why product leaders choose coaching with us

Every product challenge demands both professional insight and personal growth. Our coaches blend deep product expertise with psychological understanding to help you and your teams navigate complexity with confidence.

Our approach

We combine proven coaching methods (solution-focused, co-active, systems thinking) with extensive experience in scaled product organizations and team process facilitation. Working with individuals, we focus on personal growth and leadership capabilities. For teams, we systematically build psychological safety while strengthening product practices.

Your coaching journey

  • Start with a free 30-minute alignment call to understand your needs

  • Flexible engagement from 4 hours to 6-month and longer partnerships

  • Most clients achieve significant outcomes within 6 coaching hours

  • Sessions available for both individuals and teams

Meet your coach

  • Holly Mae Haddock

    Creative Work Systems Coach and Counselor

    Holly Mae Haddock bridges counseling psychology and organizational development. As a certified counselor and process coach, she helps product leaders build psychologically safe, highly collaborative teams while developing their personal leadership style. Her unique blend of psychological insight and practical collaboration tools supports both individual growth and team success.

  • Stefan Haas

    Co-Founder | Product strategist, product coach

    Stefan Haas combines strategic insight with deep human understanding to help product leaders navigate complexity. Drawing from extensive transformation experience - from startup exits to enterprise-scale change - he guides teams and individuals toward confident decision-making and authentic leadership. His balanced coaching approach builds both the toolset and mindset needed for today's product challenges, focusing on practical strategy, communication skills, and resilient team dynamics.

    Working with Stefan is ideal for:

    - Leaders seeking clarity in tough strategic decisions

    - Teams struggling with alignment and communication

    - Organizations transforming toward product-centric operations

    - Founders scaling from early traction to sustainable growth

  • Philip Baumann

    Systemic Coach and Consultant | Partner at PoDojo | Previously CPO @Ecosia

    Philip Baumann combines digital product leadership with systemic coaching expertise. Drawing from 10+ years of building impactful products and leading cross-functional teams, he helps leaders and practitioners navigate complexities in product development. Philip specializes in ethical AI applications and social entrepreneurship, focusing on measurable positive impact aligned with UN's Sustainable Development Goals.

  • Hannah Carlotta Kelbel

    Female Leadership | Design Thinking | Intelligent Textiles

    Hannah Kelbel unites technical innovation and human needs. Known for her calm and reassuring presence, she creates a space where teams can confidently navigate uncertainty while pushing their boundaries. As a mechanical engineer and design thinking expert, she helps teams transform qualitative user insights into meaningful product decisions. Hannah brings methodological diversity to her coaching, drawing from her experience in material science, additive manufacturing, and human-centered design. She is a WirkungHoch100 fellow and teaches Design Thinking for Material Innovation at Seoul National University. Her clients particularly value her deep listening skills and ability to guide them through experimental approaches to user-centric development.

  • Doris Mampe

    Systemic Consultant | Business Coach | Enthusiast for Innovation & Art

    With roots in art management and social science, Doris brings fresh perspective to product innovation coaching. She excels at helping teams discover unconventional solutions while keeping business goals in sharp focus. Her coaching style combines analytical clarity with creative exploration - challenging teams to think beyond standard approaches. Drawing from her experience guiding major art projects and training at the HPI D-School, Doris creates learning environments where bold ideas flourish and practical outcomes emerge.

    Working with Doris is ideal for:

    - Teams seeking to strengthen their innovation capabilities

    - Leaders navigating organizational transformation

    - Product groups looking to sharpen their user-centered approach

Voices from our coaching clients

  • “The coaching with Stefan helped me to find new resources and methods to help me with the problems I was encountering in my day to day as a Product Owner. It was a good opportunity to take a step back and reflect on what were my strengths and weaknesses as a PO having someone’s external point of view.”

    Clara Huet | Product Manager at mySugr

  • "As Ecosia's first CPO, Philip was instrumental in scaling the company from 10 to 100 people and growing our user base from 2 to 15 million. His exceptional product thinking and values-driven leadership have been a driving force behind our success."

    Christian Kroll, Founder and CEO of Ecosia

  • “Holly helped me to identify many things in myself and other people’s need and rationale behind. Holly helped me with different techniques to understand the root cause of personal conflicts, reason of demotivation and individuals being non-committal to be as team. I am glad to have Holly as my personal coach, it really helped me to be successful in what I am doing now.”

    Sreenath Kariveti | Global Product Manager at Mann + Hummel Group

  • „Das Coaching hat mir durch andere Ansatzpunkte geholfen, auf die ich sonst nicht gekommen wäre, und ermöglichte mir durch die komplette Konzentration während eines Termins eine sehr intensive Arbeit. Besonders gefallen hat mir der Blickwinkel eines ‚Außenstehenden‘, der die Kernfragen der Problematik erkennt. Da mir das Coaching weitergeholfen hat, würde ich es jederzeit gerne wieder machen.“

    Sophia Huinink | Senior Managerin Digital & IT-Partnerschaften

  • “Based in Berlin, Stefan is one of the world’s best innovation coaches out there, and my go-to-person for agile leadership, customer centricity and product development -- not only for the tools and methodologies, but especially for the mindset.”

    Bastian Gerhard | Managing Director at Oyster Lab

  • "Das Coaching mit Doris hat mir sehr bei meinen Herausforderungen in der Umstellung des Anforderungsprozesses sowie der agilen Zusammenarbeit unseres Teams geholfen. Besonders schätze ich ihre Bereitschaft, sich auf neue, spontan eingebrachte Themen in den Sessions einzulassen. Ihr strukturiertes Hinterfragen sowie ihre neuen Perspektiven auf meine Konflikte haben meinem Verständnis der Situation sehr weitergeholfen und mich bei den Lösungen unterstützt. Das Coaching mit Doris war definitiv eines meiner Highlights im Rahmen der Agile Expert Class."

    Lilly Lüdke | Specialist Recruiting Systems DB

  • “Holly’s coaching sessions have given a new dimension to my perspectives, it has helped me to keep the prejudices and judgements aside and interpret conversations effectively and empathize when needed, these have certainly helped me in both professional and personal life.”

    Mohan BP | Lead Product Engineer at Mann + Hummel Group

  • "Das Coaching mit Doris war sehr wertvoll für mich, da sie mir geholfen hat, verschiedene Perspektiven einzunehmen und mich dadurch inspiriert hat, mutig neue Ansätze auszuprobieren. Besonders beeindruckt hat mich ihre Expertise in Kommunikation: Sie hat mir nicht nur neue Wege der Kommunikation aufgezeigt, sondern auch praktische Werkzeuge an die Hand gegeben, die mich nachhaltig in meinem Alltag unterstützen. Diese Impulse wirken bis heute positiv nach und haben meine persönliche und berufliche Entwicklung vorangebracht. Ich kann das Coaching jedem sehr empfehlen, der an seiner Weiterentwicklung arbeiten möchte!"

    Tanja Wildhirt | Projektleitung Innovationsprojekte bei DB Regio AG - S-Bahn Stuttgart

  • “Thank you Stefan, as our facilitator and coach you contributed substantially in taking us as a team to the next level – and it was both, big fun yet productive and fruitful!”

    Daniel Gaumann | Director Business Development and Sales Channel Management at DB Vertrieb GmbH

  • “Stefan can create an open and creative environment, perfect to enhance creativity and constructive discussions. Working with him was a huge jump in my skills and way of seeing production. Thanks!”

    Damien Yvray | Game Designer at Wooga

  • „Das Coaching mit PoDojo war für mich eine tolle Erfahrung. Wir haben flexibel an verschiedenen Herausforderungen gearbeitet, vor allem bin ich durch seine Unterstützung nun sicherer im Umgang mit Stakeholder:innen. Benjamins nahbare und verständnisvolle Art hat mir ein gutes Gefühl während des Coachings gegeben – ich empfehle ihn ganz klar weiter!“

    Selina Werning | Digital Transformation Managerin @DB Fernverkehr

  • "Ich habe mich von Doris gefordert und gleichzeitig in ihrer Anwesenheit sehr sicher gefühlt. Sie hat mir das Gefühl vermittelt, meine aktuellen Herausforderungen vertrauensvoll offenlegen zu können, und hat mich dabei ganz gezielt unterstützt. Es ist ihr auf außergewöhnlich gute Art und Weise gelungen, sich sehr schnell in meine Situation hineinzuversetzen und den richtigen Ansatzpunkt zu finden, um meine Herausforderungen in Lösungen zu entwickeln. Ihre Herangehensweise hat mich sehr beeindruckt und ich habe aus Coaching und Training viele Methoden mitgenommen."

    Guido Schwering | Agile Softwareentwicklung, Digitale Transformation, IT-Anwendungsbetrieb DB

  • “Holly has extremely high value. I feel that her training makes it easy to openly discuss any issues both private and work-related without being afraid of being judged or seen as a problem that needs to be solved. During our sessions I received valuable advice and hands-on tools which I'm making use of ever since. I feel there's no other person that has the training and the neutrality and from whom I can get support as unconditionally as from Holly.”

    Thank you for understanding that to preserve privacy, some personal coaching testimonials are anonymous

  • “I find this very useful that you can talk to someone who is not in your team about the possible challenges in the team and also personal things and do this confidentially. And Holly always has good questions to facilitate the discussion and makes me think things over from another perspective.”

    Thank you for understanding that to preserve privacy, personal coaching testimonials are anonymous

  • “It's great to have someone who listens, who isn’t directly involved with the product or the company. I have both just talked about my concerns and problems, and received advice / a different perspective, and asked specifically for advice/ guidelines of behavior in certain situations. I have always gotten good advice that I used and has made things better for me and the team I work in.”

    Thank you for understanding that to preserve privacy, personal coaching testimonials are anonymous

  • “Holly is great, I feel like she is a secure and confidential source that I can talk to about issues I may have without feeling unsafe.”

    Thank you for understanding that to preserve privacy, personal coaching testimonials are anonymous

  • “Every time I meet with Holly, I have the feeling someone is really understanding the needs of people. She has knowledge that no one else in my company has. Her value is extremely high for consultation and mediation, conflicts, personal problems... she listens and analyses problems directly to the point and gives possible solutions.”

    Thank you for understanding that to preserve privacy, personal coaching testimonials are anonymous

  • "Philip’s coaching is very focused and solution-oriented. He guided me to my own answers in a structured and non-judgmental way. Thank you for helping me build resilience in turbulent times."

    rom 2024. Thank you for understanding that to preserve privacy, personal coaching testimonials are anonymous

  • “Through structured challenges and breaking down problems intoactionable levers, Philip’s coaching was highly effective and providedconcrete value for both me and my team."

    From 2023. Thank you for understanding that to preserve privacy, personal coaching testimonials are anonymous

“After a series of rapid changes in our product development department we have been facing a mismatch of outcome with stakeholder expectations within the development and product team behind the Bringmeister delivery service platform. With their empathy-based and solution-focused participative approach, #PoDojo coaches helped us navigate the complexity of making Bringmeister successful. After a few, high impact workshops they facilitated with the whole team and a very limited time invested we could re-create alignment of product development with the business strategy increasing team motivation, autonomy and ownership of responsibility.”

Boris Frank | Geschäftsführer - CMO at Bringmeister