Product Dojo Berlin

Level-up your skills in product discovery, strategy and design

Learn how to de-risk and accelerate product innovation

Join a learning journey to practice how to select, combine and apply the right product discovery, strategy and design tools to de-risk and accelerate product innovation.


We start with framing a realistic product innovation challenge and with guidance from product coaches you will then experience the creative flow within a small team from customer discovery to testing product ideas to level up your skills in leading product teams. 


You will leave the Product Dojo with a toolbox of methods from Design Thinking and Design Sprints, Business Model Innovation, Product Discovery and Scrum combined as a blueprint of a Product Innovation Sprint.

Takeaways

  • Sprint flow and toolbox to create sustainable solutions that fit customer needs.

  • Improve team collaboration and leadership style in hands-on, gamified exercises working on a real challenge.

  • Network and learn from other passionate product people how they do product.

  • Structure and practice pitching product ideas to team members and key stakeholders.

  • How-to-product online documentation with ready to use, workshop patterns for hybrid team collaboration.  

  • Experience how product development -done the right way- is rewarding and fun.

Schedule

3 Days in-person, 3 live online session, 28 hours, 3 weeks

Liftoff

Two hours live online
23.11.2022, 14:00 - 16:00 CET

  • Check-in with your Product Mastery Score and define joint learning goals

  • Network and collaboration tools onboarding

  • Sustainable product innovation challenge pitch

  • Kick-off Customer Discovery

Discover and design product ideas

One day in-person
30.11.2022, 9:00 - 18:30 CET

  • Product innovation culture and Team-up 

  • Synthesize customer insights and Problem Framing

  • Design Sprint for ideation and prototyping

  • Story telling to share and test product ideas

  • Hands-on Customer Discovery experimentation

Lean product strategy and testing

One day in-person
1.12.2022, 9:00 - 18:30 CET

  • Aligning Product Vision and Strategy

  • Value Proposition Design with Job-To-Be-Done

  • Prioritizing a Product Portfolio

  • Actionable Product Metrics

  • Assumptions Mapping to de-risk product innovation

  • Designing experiments to test Product Hypotheses

Iterative experiment flow

On day in-person
2.12.2022, 9:00 - 18:30 CET

  • Story Mapping to design an MVP and release planning

  • Iterative feedback loop from Hypothesis to Validated Learning

  • Scrum for hands-on prototyping with no-code tools

  • Key stakeholder pitch

Lean Product Coffee 

One hour live online
9.12.2022, 14:00 - 15:00 CET

  • Knowledge and practice sharing about how to apply learnings at work

  • Networking with product peers

Optional: Product Coaching

One hour online on demand

  • Product Coaching 1:1 on a topic of your choice

Upcoming events

― In-person

Nov 23 - Dec 9 2022

Catherine Louis
Stefan Haas

Price single person

2,400 EUR

Sales ends on Nov 9th. Groups are limited to 16 people. Discounts for NGOs, sustainability initiatives and Startups are available upon request.

Not the right date?

Leave your email, and we will keep you posted when new dates are available

Location

Grosse Hamburger Strasse 28

10115 Berlin

 

Related events

Product Dojo Live Online

23.2.2023 - 17.3.2023

Discover Product Dojo Live Online →

Meet our product peers

  • "Thanks to the #PoDojo team for the incredible workshop. These 3 days were packed of learning and challenges, I learned so much!"

    Dmitrii Zhamanakov | idealo

  • “Great, hands-on learning experience that provides actionable insights on tools and concepts to bring your PM skills and products to the next level.”

    Juliane Woyand | Zalando

  • “Just soaked up loads of new PO-super-powers in no time. Thank you so much #podojo”

    Sebastian Lesser | Signavio / SAP

  • “#PoDojo is an amazing way to get a hands on experience of what a product cycle can and should look like...some bends of the road may be challenging but it was great realizing that a real product was there at the end.”

    Marijana Grujic | AccessHolding

  • “It is an intensive and really practical workshop and it solves the biggest problem: Really use the tools you have learned. “

    Raphael Koch | Zalando

  • “It's a great opportunity to meet people from different backgrounds and also learn on practice, not only the theory. Stefan and Catherine created an open and collaborative environment where everybody did their best and had a lot of fun on their ideas.”

    Elena Myshelova | Plugsurfing

  • “A rollercoaster ride through everything needed to get from problem to product. Not just sit and listen - actually create great things together with great people.”

    Martin Behrmann | Axel Springer

  • “Initially, I was excited about meeting new networks of product techies and gathering some new frameworks and tools for strategy, customer discovery, ideation, prototyping and build on digital products. I came away with much more than this. It was a surprisingly fun and very educational week in the dojo.”

    Holly Williams | Springer Nature

  • “Well structured, hands on interactive experience that would open wide PO's world to you and make you act and challenge the status quo. Thank you #podojo team.”

    Dusko Dimitrov | AccessHolding

  • “#PoDojo is great to practice as Product Owner. I learned a lot and it was a lot of fun! Thanks so much to the team”

    Sophia Fischer | IBM iX DACH

  • “#PoDojo really helped me to master some of the required tools and methods in my job as a product owner! I really enjoyed those three packed days full of learning, networking, discussion and after all lots of fun! Thanks a lot! It really had an impact on me! Keep up the good work!”

    Andreas Plässer | Otto

  • “The Product Dojo offers a very intense 3-days-workshop-program with many useful insights and methods to apply in your daily worklife. It is a great opportunity to connect to other creative and inspiring minds and learn from experienced coaches. I am very happy to be part of the PO Dojo community - highly recommended.”

    Cynthia Hoops | MM1

  • “It has been a great experience with great trainers. Highly recommended to ambitious Product Owners!”

    Sascha Hartmann | Wooga

  • “Very inspiring event with great dedicated people! Awesome”

    Stefanie Herzig | Microsoft

  • “Very experienced trainers and participants sharing first hand experiences of similar challenges and how they have overcome them.”

    Philip Baumann | DaWanda

  • “Thanks for the inspiration, the mixture of hands-on and theoretical parts made the #PoDojo a very valuable experience for me. I loved the busy atmosphere and the vibe. I totally recommend #PoDojo to any PO.”

    Heike Röttgers | idealo

  • “You guys rock. You find a great balance between theory and practical sessions by listening to your group.”

    Jöran Rieß | Zalando

  • “Hands-on, practical, out of the comfort zone, it`s a journey!”

    Liz Babidge | HERE

  • “Great training, where you learn in a pratical and fun way!”

    Jussi Silfver | HERE

  • “#PoDojo’s CSPO was an absolutely life changing experience I would recommend to anyone who is interested in managing people, leading projects or wanting to know how to work through tough ideas. Regardless of your experience level or current position this course is for you.”

    Brianna (Stracuzzi) Heßberger | Delivery Hero

  • “Learned a lot about problem and solution exploration #designthinking #valueproposition #PoDojo”

    Tobias Ritterbach | sipgate

  • “The training is a good mix of theory and practice. I learned tools and methodologies which I’m sure will improve my performance in my daily job. Plus, I had the chance to collaborate and have fun with great people with similar interests and challenges!”

    Adrien Renahy | Zalando

  • “The list is big. I’m impressed. I learned new tools, I got a better / deeper understanding about tools I already knew and I also got a much clearer vision about how different processes relate to each other.”

    Jonathan Soifer | MovingA

  • “Happy to have put the famous agile/lean/design thinking concepts into practice, and inspired by the instructors and fellow students.”

    Baptiste Iafrate | HAPPYCAR

  • “The workshop is an enabler for greater productivity in your company. Put it on your backlog!”

    Pascal Steingrube | Developers-on-Demand.com & DNA-print.de

  • “What a great two day session! Received many new insights on how to adapt agile to my daily work! Thanks to the great trainers with lots of experience!”

    Alexander Hochgürtel | Kienbaum

  • “A fun filled 3 day interactive and comprehensive workshop with an opportunity to learn and explore the Product Owner skills followed by roleplaying and implementation in a creative manner.”

    Irfan Jamal | Mercedes-Benz

  • “If you want to learn about Agile, this training experience is a must. Be prepared for 3 days of the most intense learning experience you will ever have. Be open, go out of your comfort zone!”

    Zvonimir Durcevic | Unified Mobile Solutions

  • “Thanks for the great informative and inspiring workshop.”

    Meik Neuhaus | Deutsche Post E-Post Development

  • “The #PoDojo is a great opportunity to get in touch with other Product Owner which are facing mostly the same problem. Practicing the theoretic models helps enormous to learn them and understand their need.”

    Kathrin Mai | Visual Meta

  • “The workshop is hands on – just like I expected it so see.”

    Christina Joho | Syracom

  • “My biggest win from PoDojo was understanding how to come up with ideas that could be tailored to my products and work in my genius zone. PoDojo has made my approach towards Product Management fun! With them I truly feel that sky it the limit when it comes to the tools and techniques I have learned.”

    Tejeswini Kashyappan | Architrave

  • “Learning while having fun? It sounds like a trap! Intensive, engaging, very social!”

    Scibor Lwandowski | Good Game Studio

  • “Talk to your customer, discover their problems and invent a product that relieves customers paint.”

    Renzo Scheffer | sipgate

  • “Those were three awesome days with tons of insights about the role of the PO and about myself! It is hands-on from start to finish. It was a great to experience this development process!”

    Robert Wolff | Eye Square

  • “Be prepared to have fun, to do things that you never ever thought you are able to do, but be prepared with good shoes as there will be little sitting and more doing. And not to forget the most important #trusttheprocess :).”

    Alexandru Stan | mySugr

  • “I would recommend #PoDojo to anyone on their way to becoming a Product blackbelt.”

    Clive Lavery

  • “From the first minute on, this well organized workshop takes you on a journey of product learnings that last longer than three days 🙂”

    Thilo Schmidt | Architrave

  • “After three years of several recommendations, I finally had the chance to attend a Product Dojo myself. It is amazing what we have accomplished in such a short amount of time. The tight and timeboxed schedule, helped us concentrate and focus on core issues. Nevertheless, the time pressure caused a spark in creativity and resulted in a value-generating prioritization. The mix of attendees was highly diverse, which enabled great conversations and networking.”

    Sophia Krause | RTL Interactive

  • “Leave your daily work behind and be open minded, this workshop will blow your mind!”

    Christoph Wehofer Austrian Lotteries

  • “Intensity of the training was super high and even thou, when I went home, I wanted to experiment on things and being tired did not even matter. Knowledge that directly motivates you to do more and take an action, is the best kind of knowledge that one can get. Thank you for this !”

    Teona Burdiladze | Access Microfinance

  • “Fun, revealing, refreshing ….inspiring!”

    Asenet Varela | HERE

  • “As User Exprerience Designer it was a great chance to get a deeper understanding of the Product Owner job so now I can integrate User Experiece Methods much better in our daily team work.”

    Viktoria Kremer | Allianz Deutschland

  • “Intense. Great insights! Wow! Highly recommended.”

    Sebastian Göhr | Jochen Schweizer

  • “It works! Just try out the #PoDojo technique. It really works 🙂”

    Vasiliki Gkouta | Zalando

  • “Hands on experience from day one on. Highly recommended for new as well as for experienced agile professionals.”

    Hendrik Jager | idealo

  • “I think you can’t get more inspiration in 3 days than in the #PoDojo.”

    Cecile Bockhold | Inxmail

  • “Relevant to the modern world!”

    Simon Cowan | Liberty

  • “During this three day long training, I met fantastic people and practiced a lot of techniques which can help me every day to make my team more efficient and my product better. What’s more, the coaches answered a lot of difficult questions of ours and helped us to solve problems around our products.”

    Tamas Virag | Qualysoft

  • “If you are a product owner, do yourself a favour (or Christmas gift) by joining #PoDojo.”

    Rahul Sharma | GameDuell

  • “Three days packed to the rim with trying and experiencing first hand a wide variety of relevant tools and methods to be the best PO you can be. Challenging, fun, very engaging and inspiring.”

    Patrick Steller | Zalando

  • “The PoDojo was an amazing learning experience! Designing multiple products while applying concepts like Design Thinking & Lean Startup was a fresh experience!”

    Stefan Januschke | Tricentis

  • “Packed three days aimed at generating, testing, designing and implementing product ideas. Highly recommend for those new or seasoned as a way to shake up your routine and start collaborative learning around product at your company! 🙂"

    Katharine Jarmul | Kjamistan

  • “Great variety of exercises, continuous feedback from coaches & participants.”

    Artem Dmitriev | Schaeffler

  • “The #PoDojo workshop is a great way of experiencing Scrum/Agile framework style and get a lot done in a planned and structured way.”

    Danilo Guerra | SumUp

  • “Refresher on the job(s) of PO. Fun time and great exchange with other PO´s. Learning new methods and frameworks.”

    Joel Saitowitz | SRF

  • “It was a great experience! It was nice to have an interactive class with lots of great projects and discussions.”

    Alessandro Tschabold | local.ch

  • “It’s an intensive training for experienced product owners. I don’t know any other event which covers similar topics in a three day course.”

    Jan Wiesmann | Congstar

  • “Helped me to get an outside perspective on my daily job, which make me change some things.”

    Jana Reichel | Hawesko

  • “Get long lasting experiences from a highly motivated and highly skilled team of teachers!”

    Stefan Gohr | Swisscom

  • Thank you #PoDojo for the pitching coach and your overall attention. The video challenge was so much fun!”

    Julia Biro | Rocket Labs

  • “#PoDojo enabled our energy and creativity and moving us to incredible ideas.”

    Yvonne Balzer | Kienbaum

  • “An absolute must for each product owner.”

    Karsten Ermlich | Cornelsen

  • “Thank you for the new way of thinking! Go #PoDojo!” 


    Jahangir Kohestani | Kienbaum

  • “#PoDojo are excellent trainers with in depth theoretical and practical experiences about generating and shape ideas that feeds into products. I highly recommend the Product Dojo training to organizations, big or small, Product enthusiasts, and managers.”

    Mohamed Dicor Kalawa | VW Financial Services

  • “Thanks for two precious days of input, creativity & inspiration!”

    Christian Ahrens | Kienbaum

Frequently Asked Questions

  • The 1/2 day sessions are highly intensive so make sure not to schedule an urgent project or product release during the Product Dojo.

    Here is the calendar with the planned sessions.

    Learning will take place within the scheduled sessions and self paced before and in the time in between the sessions. You will work on a real product idea and apply methods in the team between the joint sessions starting with the Product Dojo Lift Off. Please make sure you free up enough time especially for ideation after the Lift Off (1hr), after Customer Discovery (1-2hr), and (30 min.) between the other dates.

  • Here’s a quick copy & paste snippet to send to your leadership or HR person in charge.

    ✄ ——————————————

    Hi <Your leadership or HR person in charge>,

    I have been looking for ways to grow in my role as product manager and I found the #PoDojo is really interesting.

    The #PoDojo was founded in 2011 by Stefan Haas, an experienced product coach and Catherine Louis, a certified Scrum trainer with the mission to improve product innovation practices that goes far beyond Scrum. A really large number of product companies from small innovative startups to large scale companies have send their product people to develop their skills at the #PoDojo.

    They provide a hands-on, highly practical intensive 5 ½ day learning experience. I will be working on a real product challenge within a small team supported by experienced product coaches so that I can apply what I learned directly at my job and implement processes to improve our product discovery and development right away. Additionally to the practical experiences I’ll get plenty of materials for self paced study before and after the session.

    Here is a quick overview of the sessions:

    • Apply customer and product discovery tools to rapidly discover and design sustainable solutions that fit customer needs.

    • Network with product peers from the product community and experience team dynamics in gamified exercises to improve your leadership style.

    • Leave the Product Dojo equipped with the latest cutting-edge toolbox and ready to design and facilitate your own product innovation sprint.

    • Learn how to discover, design, test and pitch a compelling value proposition to team members and stakeholders.

    • Practice hands-on Customer Discovery, Design Thinking in a Design Sprint, Job-To-Be-Done, Problem Framing, Value Proposition Design, Story Mapping, Scrum, Testing with no-code tools for rapid prototyping.

    • Update your online collaboration skills and learn new tools for distributed product teamwork.

    You can read more about it here.

    The single ticket costs 1,800 EUR net and there are also discounts if we wanted to send more of the team. I’d be happy to chat about it more or you can read more about it here. It would be great if I could get this expense approved.

    Let me know what you think.

    Best,

    <Your name>

  • A single ticket for three days cost 1,800 EUR. Group tickets are available starting from 1,600 EUR for a group of at least  three participants. Payment can be made by invoice, direct debit or credit card. All prices are net, VAT/turnover tax will be charged based on EU regulations.

  • Special offers for full teams and charitable organizations are available on request.

  • If you have a date conflict or can’t join the Product Dojo for any reason you have an option to keep the ticket at no extra cost to join for another date or transfer the ticket to another person. Substitutions are accepted by explicit agreement with us.

    If you have to cancel we will refund you according to the following policy:

    - More than four weeks before the event starts we will refund 100% of the ticket price,
    - from one to four weeks before the event  we will refund 50% of the ticket price,
    - in the case of a cancellation after this timeframe or “no show” there will be no refund.

  • The Product Dojo is designed for Product Owners, Product Managers and any role that leads product discovery and delivery, e.g. Entrepreneurs, Marketing or UX.

    Some Scrum Masters and Design Thinking/Sprint coaches who want to become facilitators of product innovation methods joined us.

  • One or more years in an agile product role is ideal but any experience level is welcome. We provide team roles for experienced levels and opportunities for peer leaning for beginners.

  • You’ll meet with peers from the product community, get access to the invite only Slack alumni team and access to invite only lean product community events for knowledge sharing.

  • Yes, we provide either the CSPO Scrum Alliance certificate of attendance or voucher for PSPO I or II and #PoDojo TM certificate of attendance upon completion of the workshop.

  • After registration you will be enrolled directly in the Product Dojo learning journey that starts with access to our Slack team, online preparation calls and materials.

Some of our clients who have
put their trust in us