Level Up Your Product Discovery Game

Master the tools, techniques, and mindset to excel in product discovery and strategy with Product Dojo.

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Hands-on training for product managers, designers, and innovators to harness the power of AI ✨ to transform how you uncover customer insights and validate ideas.

Why Product Dojo?

In today's fast-paced product development environment, understanding your customers deeply and making evidence-based decisions quickly is crucial. Our hands-on Product Dojo workshop guides you through a complete product discovery journey - from analyzing business challenges to developing validated test plans.

A Structured Journey to Product Innovation

Whether you're working on breakthrough innovations or significant feature updates, our workshop takes you through a proven discovery process. You'll work on a real product challenge, learning to apply AI tools and discovery methods at each step of your journey.

What You'll Achieve

  • Upskill in Product Discovery: Confidently frame problems, uncover customer needs, and design validation experiments for impactful solutions.

  • Harness AI Effectively: Use AI to analyse qualitative data, speed up prototyping, and drive innovation.

Practical Training with Immediate Impact

Work hands-on with a real-world challenge to refine your product strategy, leverage AI for discovery, and make evidence-based decisions.

Immediately Applicable Tools:
Learn and apply cutting-edge frameworks and AI tools to frame problems, gather insights, and validate solutions rapidly.

Collaborate and Innovate:
Engage with cross-functional teams and experienced coaches in an interactive, high-energy setting to supercharge your product skills.

Product Strategy Applied: Enhance your ability to frame problems, generate insights, and execute data-driven decisions.

Who Benefits Most

This workshop is particularly valuable for:

Product Managers seeking a structured approach to discovery who want to enhance their toolkit with AI capabilities.

Cross-Functional Product Teams looking to align their discovery efforts and accelerate their validation process using AI-powered methods.

UX Designers and Researchers interested in integrating AI tools into their discovery and validation workflows.

Your Discovery Path

We've structured the workshop to mirror a complete product discovery cycle:

Understanding the Challenge

Start by analyzing your business context and assessing your product's current state. Using AI-powered analytics, you'll gain deeper insights into market dynamics and customer needs.

Framing the Opportunity

Transform broad business challenges into clear, actionable product opportunities. Learn to frame problems in ways that align with your organization's OKR process and drive meaningful outcomes.

Deep Customer Discovery

Apply AI tools to accelerate your understanding of customer needs, behaviors, and pain points. Learn techniques for gathering and synthesizing customer insights efficiently.

Insight-Driven Ideation

Move from raw insights to actionable ideas using AI-enhanced synthesis and ideation techniques. Learn to generate solutions that directly address validated customer needs.

Strategic Design and Prioritization

Shape your ideas into well-defined solutions and learn frameworks for prioritizing them effectively. Use AI to help evaluate and refine potential approaches.

De-risking Development

Map critical assumptions and design targeted experiments to validate them. Create comprehensive test plans that reduce risk before significant investment.

Structure of the Product Innovation Sprint used for the Product Dojo

Workshop Structure

We've designed the program to maximize practical learning through hands-on work with your challenge within a realistic product innovation sprint or product discovery cycle:

Online Lift-off (Half Day)

Begin your journey with a focused virtual session where you'll:

  • Analyze your business challenge using AI-powered tools

  • Start framing your product opportunity

  • Create your initial discovery plan

  • Team-up and get comfortable with our AI toolset

Online Self Paced Teamwork (One Week)

Dive deep into hands-on discovery work:

  • Conduct deep customer research with AI assistance

  • Use AI tools for research and synthesis

  • Regular check-ins with experts and slack support

In-Person Team Workshop (Full Day)

Our intensive on-site design and test session guides you through four key phases:

  • Framing the Problem:
    Refine your understanding of the challenge and identify a clear customer problem using AI-driven insights.

  • Ideation & Prototyping:
    Generate and prototype solutions, supported by AI-driven creativity tools. Visualize and evaluate ideas against identified customer challenges.

  • Experiment Design:
    Use AI to map assumptions behind product ideas and design experiments to validate them with rapid, low-cost tests.

  • Reflection & Integration:
    Reflect on using AI for customer discovery and product validation. Discuss integrating AI-driven processes into ongoing discovery and development.

Looking for a more tailored approach?

We offer custom transformative in-house learning sessions, designed to meet the unique needs of your product teams. These sessions are delivered directly on your premises and adapted to the specific challenges and goals of your organization.


Contact us to bring this experience to your team and integrate AI-powered discovery directly into your workflow.

Read more about customizing the Product Dojo for you.

Next Steps

Join us for our upcoming workshop:

  • Online Lift-off: February 26, 14:00 - 18:00 CET

  • In-Person Sprint: March 7th, 9:00 - 18:00 CET in Berlin

  • Investment: €1,365.00 (incl. VAT)

Why Join Us?

We’ve successfully run over 30 product innovation sprints with diverse teams, helping them apply AI for continuous customer discovery. Our approach has powered solutions for the largest online vehicle marketplace, where AI is used to drive product strategy and stay ahead of the competition.

In this workshop, the PoDojo AI team will share the practical lessons we've learned over the past two years. You'll learn the specific techniques and approaches we've found to be most effective for using AI to deeply understand customers, rapidly test ideas, and drive product strategy.

Support to Apply Product Discovery Toolset and AI at Your Workplace

This workshop doesn’t end with the event. You’ll leave equipped with the tools and knowledge to apply product discovery toolset and AI at your workplace right away. We’ll provide ongoing Slack support to help you integrate the methods you learn into your product discovery efforts, enabling you to drive real impact in your role.

What Our Participants Are Saying

  • “Last week’s Product Dojo was an inspiring experience, combining hands-on AI tool exploration with product development methods to enhance processes and strategic decision-making. A perfect balance of technology and creativity! 🚀”

    Christian Marx | Zamics

  • "AI tools have revolutionized Product Discovery! During the AI Product Dojo, I learned how to automate time-consuming processes like creating user profiles or summarizing insights, while balancing the strengths and limitations of AI for evidence-based decision-making."

    Sandra May | Zamics

  • "Thanks to the #PoDojo team for the incredible workshop. These 3 days were packed of learning and challenges, I learned so much!"

    Dmitrii Zhamanakov | idealo

  • “Great, hands-on learning experience that provides actionable insights on tools and concepts to bring your PM skills and products to the next level.”

    Juliane Woyand | Zalando

  • “Just soaked up loads of new PO-super-powers in no time. Thank you so much #podojo”

    Sebastian Lesser | Signavio / SAP

  • “#PoDojo is an amazing way to get a hands on experience of what a product cycle can and should look like...some bends of the road may be challenging but it was great realizing that a real product was there at the end.”

    Marijana Grujic | AccessHolding

  • “It is an intensive and really practical workshop and it solves the biggest problem: Really use the tools you have learned. “

    Raphael Koch | Zalando

  • “It's a great opportunity to meet people from different backgrounds and also learn on practice, not only the theory. Stefan and Catherine created an open and collaborative environment where everybody did their best and had a lot of fun on their ideas.”

    Elena Myshelova | Plugsurfing

  • “A rollercoaster ride through everything needed to get from problem to product. Not just sit and listen - actually create great things together with great people.”

    Martin Behrmann | Axel Springer

  • “Initially, I was excited about meeting new networks of product techies and gathering some new frameworks and tools for strategy, customer discovery, ideation, prototyping and build on digital products. I came away with much more than this. It was a surprisingly fun and very educational week in the dojo.”

    Holly Williams | Springer Nature

  • “Well structured, hands on interactive experience that would open wide PO's world to you and make you act and challenge the status quo. Thank you #podojo team.”

    Dusko Dimitrov | AccessHolding

  • “#PoDojo is great to practice as Product Owner. I learned a lot and it was a lot of fun! Thanks so much to the team”

    Sophia Fischer | IBM iX DACH

  • “#PoDojo really helped me to master some of the required tools and methods in my job as a product owner! I really enjoyed those three packed days full of learning, networking, discussion and after all lots of fun! Thanks a lot! It really had an impact on me! Keep up the good work!”

    Andreas Plässer | Otto

  • “The Product Dojo offers a very intense 3-days-workshop-program with many useful insights and methods to apply in your daily worklife. It is a great opportunity to connect to other creative and inspiring minds and learn from experienced coaches. I am very happy to be part of the PO Dojo community - highly recommended.”

    Cynthia Hoops | MM1

  • “It has been a great experience with great trainers. Highly recommended to ambitious Product Owners!”

    Sascha Hartmann | Wooga

  • “Very inspiring event with great dedicated people! Awesome”

    Stefanie Herzig | Microsoft

  • “Very experienced trainers and participants sharing first hand experiences of similar challenges and how they have overcome them.”

    Philip Baumann | DaWanda

  • “Thanks for the inspiration, the mixture of hands-on and theoretical parts made the #PoDojo a very valuable experience for me. I loved the busy atmosphere and the vibe. I totally recommend #PoDojo to any PO.”

    Heike Röttgers | idealo

  • “You guys rock. You find a great balance between theory and practical sessions by listening to your group.”

    Jöran Rieß | Zalando

  • “Hands-on, practical, out of the comfort zone, it`s a journey!”

    Liz Babidge | HERE

  • “Great training, where you learn in a pratical and fun way!”

    Jussi Silfver | HERE

  • “#PoDojo’s CSPO was an absolutely life changing experience I would recommend to anyone who is interested in managing people, leading projects or wanting to know how to work through tough ideas. Regardless of your experience level or current position this course is for you.”

    Brianna (Stracuzzi) Heßberger | Delivery Hero

  • “Learned a lot about problem and solution exploration #designthinking #valueproposition #PoDojo”

    Tobias Ritterbach | sipgate

  • “The training is a good mix of theory and practice. I learned tools and methodologies which I’m sure will improve my performance in my daily job. Plus, I had the chance to collaborate and have fun with great people with similar interests and challenges!”

    Adrien Renahy | Zalando

  • “The list is big. I’m impressed. I learned new tools, I got a better / deeper understanding about tools I already knew and I also got a much clearer vision about how different processes relate to each other.”

    Jonathan Soifer | MovingA

  • “Happy to have put the famous agile/lean/design thinking concepts into practice, and inspired by the instructors and fellow students.”

    Baptiste Iafrate | HAPPYCAR

  • “The workshop is an enabler for greater productivity in your company. Put it on your backlog!”

    Pascal Steingrube | Developers-on-Demand.com & DNA-print.de

  • “What a great two day session! Received many new insights on how to adapt agile to my daily work! Thanks to the great trainers with lots of experience!”

    Alexander Hochgürtel | Kienbaum

  • “A fun filled 3 day interactive and comprehensive workshop with an opportunity to learn and explore the Product Owner skills followed by roleplaying and implementation in a creative manner.”

    Irfan Jamal | Mercedes-Benz

  • “If you want to learn about Agile, this training experience is a must. Be prepared for 3 days of the most intense learning experience you will ever have. Be open, go out of your comfort zone!”

    Zvonimir Durcevic | Unified Mobile Solutions

  • “Thanks for the great informative and inspiring workshop.”

    Meik Neuhaus | Deutsche Post E-Post Development

  • “The #PoDojo is a great opportunity to get in touch with other Product Owner which are facing mostly the same problem. Practicing the theoretic models helps enormous to learn them and understand their need.”

    Kathrin Mai | Visual Meta

  • “The workshop is hands on – just like I expected it so see.”

    Christina Joho | Syracom

  • “My biggest win from PoDojo was understanding how to come up with ideas that could be tailored to my products and work in my genius zone. PoDojo has made my approach towards Product Management fun! With them I truly feel that sky it the limit when it comes to the tools and techniques I have learned.”

    Tejeswini Kashyappan | Architrave

  • “Learning while having fun? It sounds like a trap! Intensive, engaging, very social!”

    Scibor Lwandowski | Good Game Studio

  • “Talk to your customer, discover their problems and invent a product that relieves customers paint.”

    Renzo Scheffer | sipgate

  • “Those were three awesome days with tons of insights about the role of the PO and about myself! It is hands-on from start to finish. It was a great to experience this development process!”

    Robert Wolff | Eye Square

  • “Be prepared to have fun, to do things that you never ever thought you are able to do, but be prepared with good shoes as there will be little sitting and more doing. And not to forget the most important #trusttheprocess :).”

    Alexandru Stan | mySugr

  • “I would recommend #PoDojo to anyone on their way to becoming a Product blackbelt.”

    Clive Lavery

  • “From the first minute on, this well organized workshop takes you on a journey of product learnings that last longer than three days 🙂”

    Thilo Schmidt | Architrave

  • “After three years of several recommendations, I finally had the chance to attend a Product Dojo myself. It is amazing what we have accomplished in such a short amount of time. The tight and timeboxed schedule, helped us concentrate and focus on core issues. Nevertheless, the time pressure caused a spark in creativity and resulted in a value-generating prioritization. The mix of attendees was highly diverse, which enabled great conversations and networking.”

    Sophia Krause | RTL Interactive

  • “Leave your daily work behind and be open minded, this workshop will blow your mind!”

    Christoph Wehofer Austrian Lotteries

  • “Intensity of the training was super high and even thou, when I went home, I wanted to experiment on things and being tired did not even matter. Knowledge that directly motivates you to do more and take an action, is the best kind of knowledge that one can get. Thank you for this !”

    Teona Burdiladze | Access Microfinance

  • “Fun, revealing, refreshing ….inspiring!”

    Asenet Varela | HERE

  • “As User Exprerience Designer it was a great chance to get a deeper understanding of the Product Owner job so now I can integrate User Experiece Methods much better in our daily team work.”

    Viktoria Kremer | Allianz Deutschland

  • “Intense. Great insights! Wow! Highly recommended.”

    Sebastian Göhr | Jochen Schweizer

  • “It works! Just try out the #PoDojo technique. It really works 🙂”

    Vasiliki Gkouta | Zalando

  • “Hands on experience from day one on. Highly recommended for new as well as for experienced agile professionals.”

    Hendrik Jager | idealo

  • “I think you can’t get more inspiration in 3 days than in the #PoDojo.”

    Cecile Bockhold | Inxmail

  • “Relevant to the modern world!”

    Simon Cowan | Liberty

  • “During this three day long training, I met fantastic people and practiced a lot of techniques which can help me every day to make my team more efficient and my product better. What’s more, the coaches answered a lot of difficult questions of ours and helped us to solve problems around our products.”

    Tamas Virag | Qualysoft

  • “If you are a product owner, do yourself a favour (or Christmas gift) by joining #PoDojo.”

    Rahul Sharma | GameDuell

  • “Three days packed to the rim with trying and experiencing first hand a wide variety of relevant tools and methods to be the best PO you can be. Challenging, fun, very engaging and inspiring.”

    Patrick Steller | Zalando

  • “The PoDojo was an amazing learning experience! Designing multiple products while applying concepts like Design Thinking & Lean Startup was a fresh experience!”

    Stefan Januschke | Tricentis

  • “Packed three days aimed at generating, testing, designing and implementing product ideas. Highly recommend for those new or seasoned as a way to shake up your routine and start collaborative learning around product at your company! 🙂"

    Katharine Jarmul | Kjamistan

  • “Great variety of exercises, continuous feedback from coaches & participants.”

    Artem Dmitriev | Schaeffler

  • “The #PoDojo workshop is a great way of experiencing Scrum/Agile framework style and get a lot done in a planned and structured way.”

    Danilo Guerra | SumUp

  • “Refresher on the job(s) of PO. Fun time and great exchange with other PO´s. Learning new methods and frameworks.”

    Joel Saitowitz | SRF

  • “It was a great experience! It was nice to have an interactive class with lots of great projects and discussions.”

    Alessandro Tschabold | local.ch

  • “It’s an intensive training for experienced product owners. I don’t know any other event which covers similar topics in a three day course.”

    Jan Wiesmann | Congstar

  • “Helped me to get an outside perspective on my daily job, which make me change some things.”

    Jana Reichel | Hawesko

  • “Get long lasting experiences from a highly motivated and highly skilled team of teachers!”

    Stefan Gohr | Swisscom

  • Thank you #PoDojo for the pitching coach and your overall attention. The video challenge was so much fun!”

    Julia Biro | Rocket Labs

  • “#PoDojo enabled our energy and creativity and moving us to incredible ideas.”

    Yvonne Balzer | Kienbaum

  • “An absolute must for each product owner.”

    Karsten Ermlich | Cornelsen

  • “Thank you for the new way of thinking! Go #PoDojo!” 


    Jahangir Kohestani | Kienbaum

  • “#PoDojo are excellent trainers with in depth theoretical and practical experiences about generating and shape ideas that feeds into products. I highly recommend the Product Dojo training to organizations, big or small, Product enthusiasts, and managers.”

    Mohamed Dicor Kalawa | VW Financial Services

  • “Thanks for two precious days of input, creativity & inspiration!”

    Christian Ahrens | Kienbaum